A Quick Primer on Pinterest Ad Formats

Pinterest Ad Formats: With four options to choose from, learn how to select the ad type that’s right for your business

Pinterest is the place consumers turn to for inspiration. So we thought it was time to offer advertisers a little inspiration too—in the form of a look at the many creative Pinterest ad formats you can use to spark connections with your target audience.

It helps to know that when consumers come to Pinterest, they’re typically early in the shopping process. In fact, they’re likely looking for ideas versus specific products, so they’re very open to messages from brands, particularly if those brand messages can lead them down a path of discovery. That’s backed up by the fact that 97% of search queries on Pinterest are unbranded, and 90% of weekly Pinners have made a purchase based on Pins they saw from brands.

Pinterest provides broad reach around the world with its continued expansion into new markets. Previously, the company expanded to offer Promoted Pins and Video ads to all businesses in Germany, Austria, Spain, and Italy. Advertisers were already able to reach consumers in the US, UK, Canada, Australia, New Zealand, France, and Ireland, and the change brought the global advertising reach to 11 markets. More recently, Pinterest made their shopping feature available in several new countries, creating a number of new opportunities for advertisers on the platform.

Pinterest Ad Formats Overview

Pinterest Ad Formats #1 – Standard Pins This ad format is simple and straightforward—it looks exactly like the content around it except for a “Promoted by” designation at the bottom next to the brand name. Because Standard Pins are interspersed amongst organic content they offer Pinterest users a seamless content experience while you get a boost in reach.

Pinterest Ad Formats #2 – Promoted Video Ads With the popularity of online video continuing its surge with consumers, Pinterest naturally offers video ads and even offers two sizes. A max-width promoted video gives you the user’s entire feed on mobile as your canvas, ensuring you grab attention. Standard width videos are the same size as regular Pins, providing a cost-effective option in this engaging format.  

Pinterest Ad Formats #3 – Promoted Carousels This ad format allows you to use up to five images to tell your brand’s story within a single Pin. With each image, you can specify a title, description, and landing page, giving you the ability to deeply engage consumers. Go deep on product features, present multiple, related products, or boost your brand’s image with a multi-image brand story.

Pinterest Ad Formats #4 – Promoted App Pins Help consumers discover and download your app without ever leaving the Pinterest environment. And since 85% of Pinterest users engage with the platform on mobile, you’ve got a convenient alternative to other app stores that can deliver downloads for your app.

Whichever one you choose, be sure to follow these best practices for Pinterest ad formats.

Ready to get started with Pinterest advertising? Contact us today, and we’ll be happy to help!

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