Pinterest International Ads Are Now Supported in 29 Countries

December 02, 2021

Pinterest International: Promoted Pins and Video ads expand into Germany, Austria, Spain, and Italy

You already know that Pinterest offers advertisers a wide range of ad formats to support any objective, and now it’s also providing broad reach around the world with expansion into four new markets. Pinterest Promoted Pins and Video ads are now available to all businesses in Germany, Austria, Spain, and Italy.

Advertisers were already able to reach consumers in the US, UK, Canada, Australia, New Zealand, France, and Ireland, bringing the global advertising reach to 29 markets.

Pinterest International for Pinterest fans around the world

People to Pinterest for inspiration. In fact, Almost 9 in 10 people use Pinterest for purchase inspiration, and 98% of people polled by the company say they try new things based on what they find. Think of it as a visual discovery engine that helps consumers find ideas for life—from recipes and home decor to fashion and more. And because of the visual nature of the content, it’s highly relatable across a broad range of cultures and languages.

Advertisers want to be present when consumers are in this type of discovery mode. On Pinterest, consumers are highly receptive to brand messages and content because they’re actively seeking ideas, and brands are often in the best position to offer expert advice, tips, and inspirational content.

This makes Pinterest one of the few places where the interests of consumers and brands naturally align, providing an environment where advertising blends seamlessly into the organic content.