ON DEMAND
The Evolving Role of Creative in the Era of Performance Marketing
Marketing is under more pressure than ever to show immediate results, sometimes at the expense of creative strategies and brand marketing budgets. As the walled gardens of Google, Meta, and Amazon look to boost their own revenues, performance marketing teams are finding themselves managing more mid- and upper-funnel tactics than ever before where creative plays a major role.
In the webinar, join Skai’s Casey Gordon, Product Manager, and Josh Dreller, Senior Director of Content Marketing, as they discuss why it’s time for performance marketers to stop treating creativity as an expendable asset and recognize it as an integral component for long-term success.
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