Omnichannel Marketing Platform

A software tool that enables marketers to create, execute, and manage seamless marketing campaigns across the key channels that matter to a brand’s audience. Messaging should be consistent and presented in a clear, logical conversation between a brand and a consumer.

What is an Omnichannel Marketing Platform?

An omnichannel marketing platform is a software solution that provides marketers with the ability to create and execute highly targeted and personalized marketing campaigns tailored to the needs and preferences of their individual customers.

These campaigns are designed to be delivered across multiple channels, including email, social media, mobile, and web, in order to reach customers where, and whenever they are most receptive to receiving marketing messages.

By leveraging the power of an omnichannel marketing platform, marketers can achieve higher levels of engagement, improved conversion rates, and increased customer loyalty than running campaigns through individual, unconnected channels. Additionally, these platforms often provide powerful analytics and reporting capabilities, enabling real-time tracking of campaign success and data-driven decision-making to further improve marketing strategies.

What is an example of omnichannel marketing?

Since there are so many different platforms and channels to address through omnichannel marketing, implementing an omnichannel strategy can take different forms for every brand. Some examples of omnichannel marketing include:

  • Texting or SMS messaging about a daily special or coupon.
  • Sending an email after items have been added to an online cart.
  • Retargeting on Facebook after a customer clicks on a paid search ad.
  • Targeting lookalike audiences through a sponsored Instagram post.
  • Augmenting an in-store experience with special offers in an app.

Here’s how Nike maximized the omnichannel marketing experience for their customers and drove tangible results ↓

Nike takes an ecosystem view of omnichannel, extending the brand experience and offering customers an ever-growing platform of content, offers, and community interactions. Two of the company’s apps, SNKRS and Run Club, facilitate in-person meetups, running groups, and events. The Nike+ app, available for both smart phones and smart watches, also delivers individual workouts and fitness programs, creating experiences that go far beyond shoe and apparel lines to meet customers in their day-to-day routines. An omnichannel strategy of this magnitude not only meets customers in the online places they shop, but it engrains the Nike brand in every part of their daily lives.

See how Skai can power your campaigns.