Skai’s Microsoft Performance Max Support Helps Marketers See—and Do—More

Marketing automation has become table stakes for campaign management. It frees up time, scales quickly, and shifts the focus from day-to-day tinkering to more strategic planning. But as automation accelerates, so does the need for clear visibility into what’s actually driving outcomes.

Microsoft Performance Max (PMax) leverages automation to simplify campaign delivery across Microsoft’s ecosystem through consolidated targeting, dynamic creative, and automated placements. According to Microsoft Advertising 2024, PMax unifies placements and signals to maximize conversions with automated delivery. Now with Skai’s support for Microsoft PMax, marketers can finally pair that scale with deeper insight.

Whether you’re testing PMax for the first time or fine-tuning a more advanced strategy, Skai helps you see what’s working and make better decisions with Microsoft Performance Max support that doesn’t slow down automation.

Where does transparency matter most in Microsoft PMax—Asset Groups and Listing Groups?

• PMax transparency is foundational for creative and product governance.
• See which assets and products drive outcomes.
• Skai surfaces Asset Group and Listing Group performance so you can double down on winners, troubleshoot dips, and scale tests without pausing automation—linking creative, audience, and product structure to revenue, ROI, and learning velocity.

As PMax adoption grows, marketers need a clearer view into the building blocks behind campaign performance. Skai now supports visibility into Asset Groups and Listing Groups—two core levers that drive delivery in Microsoft PMax.

These additions help you connect the dots between structure and performance, so you can double down on what’s working and adjust what’s not.

Asset Groups: the creative and audience engine of PMax

Asset Groups combine creative, audience signals, and placements into unified units. Think of them as mini-campaigns, each centered around a theme, audience, or product focus.

As Microsoft explains: “Asset groups help streamline the campaign creation process by allowing advertisers to organize assets by themes or audience segments—improving relevance and performance.”

With Skai’s Microsoft Performance Max support, you gain full visibility into how each Asset Group is performing across key metrics like impressions, clicks, conversions, revenue, and ROI. That transparency gives marketers the confidence to evaluate which creative-audience combinations are actually delivering. It also opens the door for more confident testing and experimentation, knowing you can spot what’s working and what’s not—fast.

Need to troubleshoot a sudden dip in results? Or decide whether to shift investment from one theme or product category to another? With Skai’s added visibility into Asset Groups, that’s now easier to do. You can see exactly which are driving performance—and which aren’t. You’re not flying blind or pausing automation—you’re navigating with a clear, structured view of what’s working.

Listing Groups: the retail filter behind your product ads

Listing Groups determine which products show up in your PMax campaigns. For commerce marketers, they’re critical for aligning the right products with the right moments.

These groups are often built using product attributes—like brand, category, or custom labels—and help prioritize what gets shown where. As Microsoft puts it: “Listing groups give advertisers control over product selection and visibility, enabling them to focus on the most relevant inventory for their goals.”

Skai now offers read-only visibility into Listing Group structure and performance. You can filter and export data to analyze which product sets are contributing most to campaign success, or where opportunity gaps exist. With optional ‘notify me’ alerts, you can also stay ahead of major changes that could affect performance across product feeds.

Together, these two visibility enhancements give marketers the confidence to scale PMax performance without losing sight of what’s actually working at the core.

How is it built for Microsoft—and supercharged by Skai?

• Skai layers control and planning on native automation.
• Campaign Mirroring, automated rules, and forecasting align teams.
• By pairing Microsoft PMax with Skai tools—Campaign Mirroring, Advanced Automated Actions, Budget Navigator, and Decision Pro—you standardize cross-platform strategy, automate smart responses, and model budget scenarios before you spend. Skai’s paid search platform aligns Microsoft PMax with Google and other engines for unified budgeting, pacing, and optimization.

Skai’s Microsoft Performance Max support is part of a more extensive toolkit designed to give paid search marketers the best of both worlds: automation at scale, with insight and control baked in. And with Microsoft as a key partner, these tools are purpose-built to unlock more value from every campaign.

Keep cross-platform strategies aligned

Campaign Mirroring helps unify your strategy by automatically replicating campaign structure across Google and Microsoft—no manual duplication needed. For Microsoft PMax, this means consistent audiences, creative, and logic between platforms—reducing mismatches and saving hours of setup. It also makes it easier to test platform-specific nuances without rebuilding from scratch.

Automate smart decisions at scale

Advanced Automated Actions let you build logic-based rules that automatically respond to performance signals as they happen. Automations in Skai are powered by Celeste—our AI-powered marketing engine that accelerates decisioning across portfolios, assets, and products. Whether it’s pausing underperformers or boosting top assets, this feature keeps Microsoft PMax responsive—without constant manual oversight. It adds a layer of control that helps you stay agile in environments where every hour can affect outcomes.

Forecast performance before you spend

Budget Navigator models future returns based on historical performance, helping you allocate budget across campaigns and categories with confidence. For Microsoft PMax, this means smarter investment in high-performing areas—while still allowing automation to adjust in real time. It’s especially useful during planning cycles when marketers need to lock spend before seeing in-platform signals.

Test strategy shifts without the risk

Budget Forecasting lets you simulate how changes in budget or structure will impact results before they go live. It brings proactive planning to Microsoft PMax, so you can anticipate trends, prevent surprises, and make bolder moves—without flying blind. Marketers can run “what-if” scenarios to stress-test assumptions and avoid reactive pivots.

Centralize planning across every channel

Decision Pro gives you a single place to set budgets, track pacing, and align Microsoft PMax with the rest of your media mix. It helps connect campaign-level execution to overall strategy—so you’re not just managing automation, you’re directing it. Teams can collaborate around one shared view, reducing silos across channels and functions.

Together, these capabilities help marketers turn Microsoft Performance Max from an efficient delivery system into a strategic advantage. With greater control, visibility, and planning power, Skai’s expanded support ensures automation works smarter—and harder—for your goals.

Why is Skai’s Microsoft Performance Max support simply better?

• Better visibility makes automation safer to scale.
• Insight + governance reduce waste and speed learning cycles.
• Skai turns PMax into a strategic engine: deeper insight into creative and product delivery, integrated optimization, smarter pacing/forecasting, and collaboration views that connect daily execution to plan-level KPIs.

Microsoft PMax is already a powerful engine for automated performance. Skai brings the visibility, intelligence, and flexibility needed to take that performance further. By layering strategic insight onto Microsoft’s automation, marketers get more control without giving up speed.

From deeper insight into creative and product delivery to integrated optimization and planning, Skai helps turn Microsoft PMax into a more strategic part of your marketing engine. Skai’s Q3 trends indicate broad adoption—57% of advertisers used Performance Max in 2025—underscoring the shift to automation-first performance. That means stronger results, faster learning cycles, and less wasted spend along the way.

Ready to make the most of Microsoft PMax? Let’s talk.