ADVERTISING MANAGEMENT PLATFORM OVERVIEW

The leading advertising management platform for seamless omnichannel campaigns

Skai’s advertising management platform is designed to unify your approach to walled garden media, enabling a truly omnichannel strategy. With advanced tools to streamline operations and boost revenue, we help media teams optimize performance across all channels. By integrating data and activation, Skai empowers better decision-making and campaign efficiency, driving measurable results for your advertising efforts.

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Access to all major digital media channels

With Skai’s advertising management platform, you can easily manage campaigns across 100+ publishers and retailers through a single login. Streamline your planning, activation, and measurement all in one place.

Integrated data for smarter campaigns

Skai’s advertising management platform allows you to seamlessly integrate both first and third-party data sources. This enables advanced, data-driven decision-making and optimization to improve your advertising outcomes.

Transparent, simplified pricing

Our advertising management platform offers flat annual pricing based on the size of your program, eliminating the uncertainty of fluctuating rates tied to media spend. This means more predictable costs and easier budgeting.

Skai offers transformative value for the whole team

Skai’s capabilities transcend native publisher platforms, benefiting media executives and activation teams alike.

Select the option that best describes your role:
Skai for Media Executives

Oversee and orchestrate omnichannel advertising across any channel with Skai Decision Pro’s unique capabilities

Skai centralizes all your marketing spend and performance data across channels, including paid search, paid social, retail media, apps, display, and connected TV, so that you get:

Comprehensive Campaign Oversight

Easily monitor the status of all your campaigns in one centralized platform, ensuring they are live and spending as intended across various channels.

Performance Benchmarking

Identify top-performing channels and campaigns effortlessly, enabling informed decisions on resource allocation and optimization strategies.

Real-time Budget Management

Keep a close eye on budget pacing across channels in real-time, allowing for swift adjustments to ensure spending aligns with goals and objectives.

Actionable Insights

Gain valuable insights into campaign performance and ROI, empowering you to make data-driven decisions on where to allocate budgets for maximum impact.

Simplified Reporting

Streamline the process of reporting up, making it easy to present comprehensive performance data and insights to stakeholders quickly and efficiently.

Skai’s AI-powered alerts uncover anomalies and significant changes in spend and performance, highlighting potential opportunities or threats. At a glance, AI-powered alerts can answer:

Performance Analysis

Quickly identify why performance is down this month, allowing for prompt corrective actions.

Cost Efficiency

Determine which campaign or ad type is affecting your cost per click, enabling targeted optimization.

Revenue Impact

Understand which campaign is causing a decrease in revenue, facilitating strategic adjustments.

ROAS Optimization

Discover which channel has the most positive effect on your return on ad spend (ROAS), helping to allocate budgets more effectively.

Skai’s Media Forecasting helps you quickly understand the impact of budget changes on media performance and business results, enabling better allocation of spend across channels.

KPI Projections

Predict how an increase in budget will affect your ROI or other KPIs this month, enabling informed investment decisions.

Optimal Budget Allocation

Identify where to allocate additional budget for the most significant impact, maximizing the efficiency of your spend.

Impact Mitigation

Strategize to minimize the negative impact of reduced budgets, ensuring sustained performance.

Channel Investment

Determine which channels to add budget to and the optimal amount for each, optimizing overall campaign effectiveness.

Learn more about Skai Decision Pro
Skai for Media Activation Teams
Select a channel to explore Skai’s unique capabilities:

Take control of your paid search program with Skai’s industry-first capabilities

Today’s paid search landscape is increasingly dominated by black box campaign types like Performance Max (PMax) and responsive search ads (RSAs), which allow publishers to hold the reins and limit the visibility of marketers. Skai puts control back in your hands through actionable performance insights and optimization levers not available anywhere else in the industry.

Actionable Insights & Clear Analysis

For the first time, discover which asset types drive success in your PMax and RSA campaigns using Skai’s insights, offering a clear view of performance and actionable analysis across all your campaigns.

Customizable Audits

Get automatically notified when there are structural or performance issues impacting your Performance Max campaigns and responsive search ads to ensure consistency across teams and safeguard your brand.

Automation

Use Skai’s black box insights and audits to automatically take action across your campaigns. Edit bids or budgets, change ad statuses, receive notifications, and more.

View, understand and optimize the full customer journey from the real intent behind user searches to creative engagement and relevance, generative AI text recommendations, and landing page traffic direction.

Search Term Analysis

Take back control back from the broad match. Receive machine learning-generated negative keyword recommendations and clearly see the potential savings.

Intent-Driven Messaging

Surface new targeting opportunities through the AI-powered analysis of real user search intent, turned into topic suggestions.

Generative AI Headlines

When ad copy does not align with user search intent, receive actionable recommendations for new headlines through Generative AI.

Destination Optimization

Surface landing pages that drive the highest engagement, conversions, and ROAS for each campaign, and easily adjust traffic flow accordingly.

Quickly access performance trends and leverage key insights with report templates, automatic report generation and more.

Scheduled Reports

Schedule regularly recurring reports for automatic creation, and seamlessly share them with your stakeholders via email, Slack or Teams.

Instant Presentation

Weekly, monthly, and quarterly reports can take hours or days to complete. Now customize them once, and then automatically generate them at a click of a button in visual presentation form, ready to be shared.

Dashboards & Templates

Quickly and easily analyze your paid search performance using preset, customizable dashboard templates.

Save time and resources while boosting campaign performance, keeping control squarely in your hands.

Bulk Editing and Bulksheets

Scale your manual optimization workflows with bulk editing of campaigns, ad groups, and ads directly in the Skai platform, or use bulksheets to make and upload changes using spreadsheets.

Build Your Own Algorithm

Teach Skai to make the optimizations you would, by leveraging advanced automated actions to create your own custom optimization algorithm.

Algorithmic Optimization

Group campaigns into portfolios and set a common budget or ROAS-based goal for them. Let Skai adjust bids and budgets to guide those campaigns to meet your targets for a single portfolio or across many with the same business goal.

Lean teams drive better results through automation that takes on the manual repetitive tasks and resource-heavy processes, freeing up marketers to focus where they can make the biggest impact.

Advanced Automated Actions

Change settings across your campaigns, ad groups, keywords, and ads according to your parameters. With advanced automated actions, you can specify multiple conditions all at once.

Audits

Safeguard your brand and ensure messaging consistency across your paid search advertising, guarantee campaign structural integrity, and reduce human error.

Reporting Automation

Save countless hours currently spent on reporting with Skai’s customizable reports. Schedule them in advance to be automatically generated and shared with your stakeholders.

Maximize the results from your paid social program with Skai’s industry-first capabilities

Efficiently manage creative assets across publishers, ensuring consistent brand messaging, which drives performance.

Creative Center

Creative Center enhances efficiency and campaign effectiveness by consolidating scattered cross-channel creative assets into a single grid where creative briefing, reviews, analysis and strategizing can take place across multiple publishers.

Creative AI

Powered by artificial intelligence, Creative AI automatically classifies your Meta videos and images using millions of predefined categories and labels and allows you to break down performance by attribute.

Genius Sports Partnership

Skai and Genius Sports have partnered to provide a comprehensive omnichannel performance marketing solution with high quality dynamic creative creation at scale. Create 10s of thousands of video and images in moments, and deploy them across key channels and publishers.

Skai’s rich experience and history in both the retail media and paid social spaces have positioned us to give you an edge over the competition when it comes to succeeding in social commerce.

Amazon Attribution

Easily measure and optimize the impact of Meta ads towards Amazon sales. Automatically apply the Amazon tags that will allow you to analyze and optimize from within a single platform.

Dynamic Commerce Ads

Expand your retailer market share and deliver a more frictionless shopper experience by creating Meta ads that link consumers directly to their retailer of choice, all with real-time price, star rating, and product availability.

Omnichannel Visibility

View your retail media data alongside your paid social data to gain a better understanding of the consumer purchase journey. For the first time ever, connect the dots in real-time to meet consumers wherever they are and succeed in the fast-emerging space of social commerce.

Save time and resources and boost campaign performance, while keeping control squarely in your hands.

Bulk Editing and Bulksheets

Scale your manual optimization workflows with bulk editing of campaigns, ad groups, and ads directly in the Skai platform, or use bulksheets to make and upload changes using spreadsheets.

Build Your Own Algorithm

Train our platform to make the optimizations you would, by leveraging advanced automated actions to create your own custom optimization algorithm.

Algorithmic Optimization

Group campaigns into portfolios and set a common budget or ROAS-based goal for them. Then let Skai adjust bids and budgets to guide those campaigns to meet your target for a single portfolio, or across many, with the same business goal.

Quickly access performance trends and leverage key insights with report templates, automatic report generation and more.

Scheduled Reports

Schedule regularly recurring reports for automatic creation, and seamlessly share them with your stakeholders via email, Slack or Teams.

Instant Presentation

Weekly, monthly, and quarterly reports can take hours or days to complete. Now customize them once, and then automatically generate them at a click of a button in visual presentation form, ready to be shared.

Dashboards & Templates

Quickly and easily analyze your paid search performance using preset, customizable dashboard templates.

Skai’s audience management capabilities provide you with a holistic perspective of your TikTok, Snap and Meta audiences, with more to come soon.

Audience Grid

Create, view and manage your audiences across channels and with a simple, unified user experience while setting your files to sync automatically and enjoy peace of mind that your customer lists and audiences are always up to date.

Cross-Channel Audiences

Build audiences from users that click through your marketing campaigns across publishers managed in Skai. 

Target audiences

Save TikTok and Snap audiences, review their performance in the audience grid, and apply or edit them straight from the creation workflow.

Take control of your retail media program with Skai’s unique capabilities

Skai’s machine-learning algorithms and cutting-edge AI streamline campaign creation, identify top-performing elements, automate bidding and budgeting, and drive growth. Free up resources and gain actionable recommendations.

Skai Portfolios & Budget Navigator

Implement daily bid and budget optimizations with powerful algorithms to make data-driven and effective decisions based on your goals.

Search Term Analysis

Automated negative keyword analysis and implementation to quickly identify and exclude inefficient keyword targeting.

AI Dayparting

Translate Amazon’s hourly Stream data into impactful optimizations with automated workflows to efficiently manage intraday bidding.

Skai’s feature flexibility enables your team to leverage tools in a way that best fits the unique needs of your retail media program.

Custom Metrics

Create metrics not provided by publishers that are important to your business. Measure, analyze, and report on Custom Metrics alongside the rest of your advertising insights.

Dashboard Reporting

Start with a template or build a custom layout to visualize trends and measure metrics. Slice and dice results directly in the dashboard or export them to share across your team.

Skai Decision Pro

A centralized reporting and media planning hub that provides visibility across your programs and helps you connect the dots for data-driven decisions.

Link workflows within campaigns and across retail media efforts by taking valuable insights and swiftly implementing data-driven optimizations in a single platform.

Advanced Automated Actions

Change settings across your campaigns, ad groups, keywords, and ads according to your parameters. With advanced actions, you can specify multiple conditions all at once.

Dayparting

Surface ads during your peak hours and avoid wasted spend by intentionally populating ads during the most important hours of the day.

Automated Keyword Harvesting

Continuously capture new queries to build upon keyword lists by automating keyword mining workflows based on your desired conditions to maintain optimal reach and performance.

Capture non-advertising signals that can guide optimizations to ensure paid advertising efforts are working alongside other brand initiatives.

Competitive Insights

Extract channel share of voice insights on your brand and competing brands to understand the channel landscape. Capture trends for advertised and non-advertised keywords.

Powerful Integrations

Skai grids bring together digital shelf data and advertising metrics in one platform. Bring in product-level data from Amazon, Walmart, and Criteo or integrate data from other resources.

Multi-Entity Actions

Expand your Automated Action use cases to create connective workflows between digital shelf insights and advertising campaigns to proactively optimize across different entities in Skai.

Skai’s audience capabilities provide you with a holistic perspective of your Amazon audiences alongside your other relevant audiences and opportunities to maximize performance.

Audience Manager

Create, view, and manage your audiences across channels and with a simple, unified user experience while setting your files to sync automatically and enjoy peace of mind that your customer lists and audiences are always up to date.

Creative Center

Creative Center enhances efficiency and campaign effectiveness by consolidating scattered cross-channel creative assets into a single grid where creative briefing, reviews, analysis, and strategizing can take place across multiple publishers.

Audience Creation Workflows

Use Amazon Marketing Cloud (AMC) to create product-based custom-built audiences to refine your targeting and improve precision by leveraging your data to expand your reach.

Superior support helps you to get the most from your omnichannel marketing program

24/7 Support
Connect to an always-on support team through Skai’s ticketing system.
Client Success
Work with a dedicated account manager on how to best maximize Skai.
Managed Onboarding
Hands-on help in setting up your program in order to maximize Skai.
Transitional Services
Full program management when you need short-term help managing your media.
Skai University
Instructor-led session for getting the most out of Skai. Includes certification!
Skai Labs
Our custom dev team creates unique enhancements to tackle your unique needs.

More than 2,000 brands and agencies trust Skai’s advertising management platform to power their omnichannel marketing programs

“The ability to drive switching and deeper engagement is something that the market is demanding, and the ad tech world needs to answer. Skai has set a high bar.”
Gemma Spence
Global Vice President
“We’re thrilled to partner with Skai on their new platform to help our shared customers drive insights and performance across Amazon, Google, Facebook, and beyond.”
John T. Shea
Chief Executive Officer
“Skai’s DSP Reporting Dashboard saves us hours by quickly identifying low performance in campaigns, whether from creatives, audiences, line items, or inventory.”

Read the Case Study

Dani Rule
Programmatic Executive
“The ability to manage multiple retailers in one platform brings unmatched value to our retail media program, and we look forward to onboarding more retailers soon.”

Read the Case Study

Rob Byrne
Digital Analytics, Search & eCommerce Manager

FAQs

Skai’s platform goes beyond basic campaign management by offering deep insights, advanced optimization tools, and seamless omnichannel execution. With Skai, advertisers can elevate their performance across retail media, paid search, and social channels through real-time data and centralized dashboards. The platform’s AI-driven capabilities streamline operations, saving time and enabling smarter, data-driven decisions that maximize your return on investment.

Skai’s powerful automation tools take the guesswork out of optimization, from budget pacing to creative asset management. By leveraging advanced algorithms, Skai ensures that every campaign is running at peak efficiency. Automation not only frees up your team’s resources but also allows for more strategic focus, driving better outcomes with less manual intervention.

Skai’s comprehensive attribution modeling assigns credit across the entire consumer journey, providing a more accurate and nuanced understanding of campaign performance. With its robust analytics and cross-channel reporting, Skai delivers actionable insights that empower continuous optimization. This level of visibility ensures that you’re always making data-backed decisions to fine-tune and amplify your advertising efforts.