The Challenge

How does a marketer know which media channels and investments are working—and not working—in order to make the best data-driven decisions and steward their brands through this confusing time?

Traditional marketing measurement is too slow to make a difference. Turn months into days.

Why the right approach to measurement is key

Speed: Time-to-insight matters! Get the answers you need so that you can take action while it counts
Budget Maximization: Increase budgets in areas you know that are working to maximize ROI. Decrease budgets on tactics you know aren’t working without negatively impacting what is working
Media Mix: Understand the cross-impact relationship of your various channels—including the online to offline connection
Growth: Identify new pockets of opportunity within your existing programs

The Solution

Controlled experiments with Skai.

Successful marketing organizations rely on a test-and-learn approach to lead data-driven decision making.

Skai’s new measurement testing package gets you the answers you need:

Expertise + Software. Skai’s team will work with your team to plan and execute the right measurement tests to run and return insights fast—in weeks, not months
Measure Anything. From an entire channel (i.e. Facebook, Google, Amazon) to a specific tactic (like remarketing) or even one specific campaign
Cross-channel Insights. Impact measurement such as the contribution of Social to Search or the contribution of Shopper Marketing to in-store sales in real-time lift tests
Meaningful Metrics. Measure against any KPI, such as brand awareness, share of voice, search traffic volume, conversion rate, number of transactions or revenue and more
Actionable Recommendations. Not only will you get answers to your most important questions, but advice on how to put those insights into action and optimize your portfolio