Get actionable product insights on shopping
campaigns across publishers in one place
Microsoft Advertising shopping campaign data is now available in Skai's product grid, alongside product data of other publishers, giving advertisers a unified view of their performance.
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Analyze
Break down activity by product performance and identify trends in consumer behavior -
Compare
Review product metrics side-by-side across publishers to fill in the gaps -
Optimize
Add or remove product groups and adjust bids based on product grid analytics
Capitalize on product insights at a time when shopping campaigns are driving results...
According to Microsoft Advertising, since the onset of the pandemic, shopping clicks have trended up 16% and CPC has dropped 22%
Source: Microsoft Advertising: Bing Internal Data of Jan 2019-June 2020
