How Leading Brands Used Skai to Unlock the Power of Amazon Marketing Cloud

How would you rate your team’s usage of Amazon Marketing Cloud?

Savvy retail media marketers already use it to turn complex signals into strategic insights. AMC offers a range of possibilities, from detailed audience segmentation to thorough path-to-purchase analytics. It provides the essential tools needed to create effective marketing strategies.

Amazon Marketing Cloud (AMC) is more than just a repository of commerce signals. It’s a valuable resource waiting to be utilized — and it continues to improve.

Recent updates to Amazon Marketing Cloud

• Comprehensive Campaign Insights: Integration with Sponsored Ads and Amazon DSP campaigns provides a full spectrum of user interactions.
• Historical signals Utilization: Ability to track long-term trends and patterns for more informed strategic planning.
• Advanced Multi-Touch Attribution: Moving beyond last-click attribution to understand all contributing factors across the customer journey.
• Customized Solutions with Maturity Frameworks: Collaborative frameworks designed to assess and elevate an advertiser’s capability to harness AMC’s full potential.

While AMC offers a wealth of signals, extracting meaningful insights from this service can be challenging. The system is intricate, with layers that require advanced tools and expertise to navigate effectively. The challenge often lies in accessing the signals and turning them into actionable strategies that produce tangible results.

Today, we’ll explore three success stories from Skai clients, showcasing how our integration with Amazon Marketing Clouds has delivered significant results. Each story demonstrates the power of strategic AMC use and the competitive edge it can provide in the ever-changing world of retail media marketing.

We hope that these stories inspire you to push the envelope with your use of Amazon Marketing Cloud.

AMC + Skai 

Amazon Marketing Cloud (AMC) is a secure, cloud-based signals clean room that enables advertisers to perform advanced analytics on their data and Amazon Advertising signals. This tool offers a complete view of customer journeys, providing insights beyond last-click attribution. AMC is particularly effective because it helps advertisers understand the incremental value of each campaign across different channels.

From audience insights to media mix analysis, AMC provides the detailed info marketers need to make informed decisions. By combining signals from various sources, AMC gives a comprehensive view of how different aspects of campaigns contribute to overall performance.

While AMC offers strong capabilities, navigating its complexities requires significant technical expertise, especially with SQL and API development. This is where Skai’s philosophy guides our roadmap. We simplify this complexity, making it easier for marketers to unlock the full value of AMC. By automatically converting raw AMC signals into easy-to-understand visualizations, Skai enables faster, more informed decision-making. We also offer custom reporting options, allowing brands to focus on the insights that matter most to them.

This streamlined approach ensures marketers can concentrate on strategy and optimization rather than getting caught up in data processing. We aim to remove barriers and make powerful tools accessible, helping our clients move quickly from insight to action without the typical technical challenges.

Three Stories: Exploring the Power of AMC Through Client Successes

Amazon Marketing Cloud (AMC) offers powerful insights and capabilities, and our clients have used these tools to drive significant results. These success stories showcase how retail media marketers harness AMC to refine their strategies and achieve outstanding outcomes. 

Here’s how they’re making it happen:

Reaching new audiences and boosting market share

Challenge: A leading fashion brand needed to reach a younger demographic while maintaining its stronghold in the market. Traditional strategies were losing their impact, and the brand faced the risk of falling behind emerging trends. To stay relevant and expand its reach, the brand needed a data-driven approach to engage this new audience and reinforce its market leadership.

Strategy: The brand turned to Amazon Marketing Cloud (AMC) to uncover deeper insights into the customer journey. By tapping into AMC’s comprehensive campaign signals, the brand identified key behaviors and preferences of the younger demographic. With AMC’s advanced multi-touch attribution, they charted the most effective conversion paths for this target audience. The brand then launched targeted campaigns on platforms like Twitch and Instagram, using a combination of Sponsored Ads and Amazon DSP to create personalized, impactful messaging.

Outcome: The brand’s efforts paid off with a 48% increase in Amazon Brand Store visits and a 1% rise in market share, setting new standards in their industry. More than just numbers, the brand forged stronger connections with a broader audience, ensuring long-term loyalty and positioning itself as a leader in a competitive market. This success story demonstrates the transformative potential of AMC when strategically applied.

Maximizing ad spend with precision

Challenge: A health and wellness brand needed to improve its ad spending efficiency across multiple platforms. Despite substantial investments in advertising, the returns were underwhelming, with significant portions of the budget wasted on campaigns that didn’t deliver. The brand needed a more innovative way to target its audience and optimize resource allocation to improve its return on ad spend (ROAS).

Strategy: To refine its advertising approach, the brand turned to AMC’s detailed audience segmentation and media mix analysis. By integrating AMC signals with their existing strategies, they could pinpoint high-impact audiences and tailor their campaigns to reach the most promising segments. Skai facilitated this process by simplifying the integration and analysis of AMC signals, enabling the brand to focus on high-performing campaigns and eliminate ineffective spending.

Outcome: The brand saw impressive results, with a 66% increase in ROAS with DSP ads and a 56% increase in ROAS with sponsored ads. Total sales surged by 126%, highlighting the effectiveness of using AMC to fine-tune advertising efforts. This success story illustrates how AMC can transform complex signals into actionable insights that drive substantial business growth.

Cutting costs with targeted keyword optimization

Challenge: A well-known consumer electronics brand faced escalating advertising costs that threatened to erode its market presence. The challenge was to reduce ad expenses without sacrificing visibility or engagement. The brand needed to streamline its ad spending while maintaining strong traffic to its product detail pages.

Strategy: The brand leveraged AMC to conduct a detailed keyword performance analysis, identifying areas of wasteful spending and opportunities for optimization. By focusing on high-value keywords and reallocating budgets toward more profitable strategies, the brand was able to reduce unnecessary costs. Skai’s integration with AMC made this process seamless, allowing the brand to confidently make signals-driven decisions.

Outcome: The brand achieved a 30% reduction in ad costs and cut bids by 50% on top-branded keywords while sustaining traffic levels to product detail pages. Additionally, the brand strengthened its presence in key ad categories, further solidifying its market position. This success story underscores the power of AMC in optimizing advertising spend and demonstrates how precise analysis can lead to significant cost savings and improved efficiency.

Don’t let a lack of technical expertise keep you from using Amazon Marketing Cloud — let Skai help!

The stories shared above demonstrate Amazon Marketing Cloud’s (AMC) capabilities and the transformative impacts that can be achieved when this powerful tool is paired with strategic guidance and advanced analytics. For retail media marketers looking to elevate their advertising efforts, these examples highlight how AMC can be used to refine strategies and achieve significant outcomes.

Amazon Marketing Cloud provides the detailed insights that modern marketers need, and Skai makes these insights actionable. By turning raw signals into clear, strategic intelligence, Skai helps brands stay ahead of the competition and achieve meaningful results. Our approach simplifies the complexity of AMC, enabling marketers to focus on strategic implementation rather than getting bogged down in data extraction and analysis.

If you’re ready to unlock Amazon Marketing Cloud’s full potential, Skai is here to help you turn complex signals into powerful decisions that drive real-world success.

We welcome you to schedule a brief demo with our team to learn more about Skai’s Retail Media solution and AMC integration.