The evolution from Kenshoo to Skai
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel marketing campaigns across digital media. Starting as Kenshoo in 2006, our founders launched a paid search advertising solution that is still one of the leading technologies on the market today. In 2010, we advanced into the growing paid social tools. We added app marketing and retail media advertising solutions in the last few years.
In 2021, we rebranded from Kenshoo to Skai. The new name reflects our ongoing mission to go beyond just helping our clients better manage their online advertising programs to truly become a full partner in their success. That means evolving from basic campaign management to assisting marketers in getting smarter through meaningful data and insights.
Skai excellence
As the leading omnichannel marketing platform, Skai cuts through the noise with something no other software can offer: a suite of products to support the full lifecycle of enterprise-grade digital marketing campaigns, all backed by AI and machine learning. Based on this intelligence foundation, Skai’s omnichannel marketing platform includes solutions for data and insights, omnichannel execution, and measurement tools. Skai’s mission is to power marketers with data they can trust, insights they can use, and impact they can measure on the media that matters.
Marketers can leverage our unique dataset with marketing intelligence to make smarter decisions that drive strategic growth. With campaigns running on every channel—paid search, paid social, retail media, marketplaces, and apps—marketers can reach customers everywhere and how they want to shop. And, with incrementality testing, marketers can understand the impact of every piece of the marketing mix without cookies or tracking.
By nature, the digital landscape has always rapidly evolved. Skai is the only platform that keeps pace with the publishers and innovates on top of the native features to keep clients ahead of the curve and their competition. We work alongside the largest brands and publishers to solve the industry’s biggest challenges.
Skai is redefining what it means to be marketing software. We put the control in the hands of the marketer. Our platform allows marketers the freedom to customize the solution in any way they need, from dashboards and reporting, to custom optimization metrics, and so much more. We also believe that brands should own their data, especially as privacy concerns grow and first-party data becomes essential to successful targeting. United in one platform, with just one login and unified reporting, Skai’s solutions drive game-changing growth for powerhouse brands internationally.
Cutting-edge innovation
We listen to our clients and keep a pulse on the industry to continually provide the solutions that brands across industries need.
If we don’t have it, we’ll build it.
If a client asks, we’re ready to deliver.
For example, we recently rolled out a new type of extension to Facebook’s Collection
Ads, Dynamic Commerce Ads. They allow advertisers to customize each piece of a social ad, pulling metadata for things like reviews, price, and availability, and letting the customer choose which retailer to purchase from. You can’t get this anywhere else.
Other proprietary products, features, and capabilities include unique support for Apple Search Ads Custom Product Pages, Amazon DSP, Search Term Analysis for keyword-level performance insights, incrementality testing, Pacing Monitor, and Budget Navigator to understand and control bids, budgets, spending, and so much more.
See our full list of Skai-only capabilities at skai.io/capabilities.
Learn what Skai’s award-winning platform can do for you
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 280% increase in installs for DraftKings
- 10% increase in new account openings for Royal Bank of Canada
- 756% increase in conversions for New York Magazine
- 600% increase in Facebook leads for Inova
For more information or to see our cutting-edge functionality for yourself, schedule a quick demo today!
