Skai’s new pacing monitor tool is going to be a big hit with marketers!
If you were to ask one hundred practitioners how much they enjoyed managing budget pacing for their campaigns, you would likely hear one hundred people grumble. Whether pacing budgets over time—such as a month/quarter/year—or for the flight of the campaign, it’s essential to get it spot on.
While not the most exciting task, budget pacing is one of the most critical aspects of digital advertising management. After all, only three things can happen—and only one of them is acceptable:
- You hit the budget dead on. Woohoo! You did what you were supposed to do. You’ll get no awards, no cupcake party, or a pat on the back. It’s business as usual.
- You end over budget. Uh oh! This isn’t good. And, if you’re an agency, your client might just ask you to compensate them for the overage.
- You end under budget. Uh oh! This isn’t good either. It might actually be worse than going over. You didn’t “save” money. You lost money. Think of it this way: if your campaign ROAS is $5 and you paced $10,000 under budget, you lost $40,000 in potential revenue.
Either way, under or over, bad pacing is just unacceptable. You don’t want to go down that road with your client or manager.
And what if you need to pace across channels? For example, if you run a new promotion across paid search, paid social, and retail media, you must keep pulling reports from each platform daily and aggregate them in a spreadsheet.
So many things could go wrong. This could be a potential nightmare!
But Skai has a new option to make budget pacing easy—even across channels.
Skai’s Pacing Monitor
Currently, most advertisers track their budgeting cycles by creating numerous spreadsheets to visualize and monitor campaign progress. Unfortunately, by doing so, campaign managers are spending valuable time tracking each campaign’s pacing rather than scaling their engagements to manage additional campaigns more efficiently.
Not only does this take a lot of time and effort, but also there’s a lot of potential to make errors when doing this all manually.
Skai has created Pacing Monitor to address these challenges, which enables advertisers to track their campaigns’ progress across all channels with an intuitive pacing dashboard customized to your business goals.
Pacing Monitor takes campaign monitoring to a new level of clarity and usability, providing automatic detection of performance irregularities according to your targets. Set up the period and goals you wish to track, and Skai will provide you with intuitive and clear visualization of your activity’s progress. Our technology makes creating and managing these pacing dashboards easy and intuitive while keeping the data up-to-date at all times.
This groundbreaking solution is not available from any other technology vendor.
Let’s take a look
The first step is creating a dashboard with the campaigns you want to track in a Pacing Monitor group.
Then you define performance goals rules to help you better monitor the campaigns within the new Pacing Monitor group.
Now, with your Pacing Monitor group defined, you can quickly view how your various groups perform at a glance.
With Skai’s Pacing Monitor, advertisers no longer have to create endless spreadsheets to receive an indication of their performance progress. In addition, you no longer need to download reports by publisher or campaign and then compile and analyze them.
Pacing Monitor does all this for you.
Skai is at the forefront of the omnichannel evolution
First, digital marketers ran multi-channel campaigns—just siloed channels, but all with the same goal. Then, digital advertising evolved into cross-channel campaigns—still individual channels, but with some level of interconnectedness. For example, a user arrives at a website via a paid search ad and then gets retargeted on social.
We’re now entering the omnichannel campaign era where advertising aligns with every consumer along their individual customer journey. Instead of managing and optimizing each channel in a silo, marketers must manage their entire programs holistically.
To enable omnichannel marketing, practitioners need tools that can hurdle over channel borders to offer seamless management across them as if they were a single entity. Of course, channels will always exist—and individual channel specialists will manage and optimize them—but this evolution will enable marketers to unlock the maximum potential of all of their channels working together.
Skai is pioneering this new breed of technology with the best of both worlds: world-class channel solutions with an omnichannel layer to enable the evolution of marketing. Pacing Monitor is just one example of how we’re enabling omnichannel success.
The omnichannel Pacing Monitor is only available through Skai
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing.
We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
Client results include:
- 461% increase in Amazon Ads ROAS and 57% increase in page traffic for Bondi Sands
- 280% increase in installs for DraftKings
- 10% increase in new account openings for Royal Bank of Canada
- 756% increase in conversions for New York Magazine
- 600% increase in Facebook leads for Inova
For more information about Skai or to see Pacing Monitor in action, schedule a brief demo today to see all of our cutting-edge innovation.
