Skai’s Expert Services team complements your current marketing efforts with custom solutions that fill in the gaps.
Whether you’re going through an internal transition, staffing up a new team, or just need an extra pair of hands, Skai offers strategic support tailored to your needs. Our industry experts and world-class platform are there to help you maximize success while bridging the gap between your setup today and your potential tomorrow.
In this continuing series, with the holiday shopping season fast approaching, three marketers from our Expert Services team share one of their most effective tips to maximize the all-important Q4.
Tip #1 – Use automated actions for total control over budgets
Use actions on the account and campaign levels to increase or decrease budgets during the holiday season.
Many businesses are focused on dramatically increasing business during the holiday season. To support this, you can use Skai’s Automated Actions (AA) to increase budgets over this period, and then decrease and return to normal automatically at the season’s end.
Another great use for Automated Actions to help you control budgets is for businesses that are not holiday-focused and may wish to avoid commonly seen price increases due to competition during the holidays. In this case, they can use AAs to have tighter control over their total spending during the period.
– Lucas Sabô, Expert Services Manager, Social @ Skai
Tip #2 – Setting your Amazon DSP campaigns up for success!
Leveraging retargeting to attract past shoppers or visitors of your product detail page back to your site is a surefire way to achieve favorable ROAS.
Retargeting can deliver amazing ROAS, but this can be challenging with programmatic Amazon DSP ads if your media plan only relies on bottom-funnel strategies. How does a marketer get enough people into their funnel so they have enough users to retarget?
One way would be to increase the New-to-Brand visitors to your Amazon product detail pages by layering in upper and mid-funnel consideration strategies. This will drive new users to your PDPs and constantly refuel your retargeting pools.
Another tip would be to add In-Market or Demographic targeting your market to individuals who have a high affinity for your product category. While some of those people will surely convert, the true value of marketing to these audiences is that they will now be new audiences for you to retarget and convert over time.
– Avin Torry, Expert Services Manager, DSP @ Skai
Tip #3 – Monitor intraday Amazon reporting to inform ad scheduling adjustments
Hourly performance data is now available for Amazon and can help inform ad scheduling strategies.
Holiday performance is typically different than the usual average both in volume and speed. If you can catch errors—or even opportunities—early each day, you can improve performance immediately. Why wait until the next morning?
Make sure to leverage the Amazon intraday report to update existing ad scheduling policies to increase or decrease bids based on the hour of the day. You can also use this report to closely monitor performance leading up to and during holidays to adjust your ad scheduling policy as needed to take advantage of high-frequency shopping hours or protect yourself from wasted spend.
– Troy Evans, Sr. Expert Services Manager, eComm @ Skai
Skai helps you through the holidays—and the rest of the year
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
For more information on how Skai’s Expert Services can help you win during Q4, schedule a brief demo to chat with our team.
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