With new constraints on consumer data tracking, marketers must be able to identify impactful strategies and measure program effectiveness without needing cookies or any user-level data. Existing approaches such as multi-touch attribution require individual customer tracking and will not be viable once identifiers such as third-party cookies disappear.
At Skai, we believe that marketers will first embrace incrementality testing for its cookieless nature but will come to find out that its benefits dramatically exceed even the best results of multi-touch attribution in their marketing measurement program.
Watch the incrementally testing webinar to learn more
In a recent eMarketer Tech-Talk Webinar, experts from Skai and Kinase explored why marketers are turning to incrementality testing to thrive in a cookie-free world.
What you will learn in this incrementality testing webinar:
- Differs from multitouch attribution
- Helps marketers achieve strategic business goals and key performance indicator targets
- Addresses marketers’ biggest measurement challenges
- Plus! See examples for a better understanding of how to get started
Learn more about Skai’s measurement and activation omnichannel platform
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our omnichannel marketing platform includes solutions for retail media, paid search, paid social, and app marketing. We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
To see our cutting-edge functionality firsthand, please schedule a brief demo today!