Yifat Soberano
Director of Product @ Skai Apps
Google App Campaigns is a leading marketing channel for app developers. With the recent transition to the new App Campaigns, the opportunities are greater than ever before. Skai Apps is here to take your app marketing to the next level.
Google App Campaigns is an automated campaign type that enables advertisers to drive both installs and in-app conversion actions, making it easy to promote apps across Google’s largest properties including Search, Google Play, YouTube, the Google Display Network, and Google discover.
Google App Campaigns creates and places app ads across numerous networks
(source: Google)
Google App Campaigns New Features + Skai Apps = Better Together
Skai Apps is first-to-market to support the newly released Google App Campaigns. Our solution provides Skai’s clients with a set of tools that enables them to make the most out of Google’s newest features to monitor their campaigns, understand creative performance, compare actual results, and take actions in bulk—all within a cross-channel environment
“Following our great success using Skai Apps solutions for Facebook and Apple Search Ads, we are excited to work with the team on the Google Ads App Campaigns integration and using the new tools and features for app promotion,” said Tedj Tibourtine, User Acquisition Specialist @ global game developer Social Point.
The top 5 new Skai Apps features for Google App Campaigns:
#1 – The new Ad Groups
Google rolled out an Ad Group level to all App Campaign accounts. Advertisers can use the Ad Group level to group similar creative assets by themes, group time-sensitive promotions, or test different creatives. Skai Apps provides full support of the new hierarchy and allows you to take full control of your creative testing and optimization through scaled creation and cross campaign reporting.
#2 – Creative Asset Report
The Asset Report, a most anticipated release by advertisers, is a game-changing feature that allows you to view your creative performance within the Ad Group level. Skai Apps fully supports this breakdown and takes it to the next level by giving you the flexibility to assess creative performance across any level including a top-level overview of your best-performing assets.
#3 – App Campaigns for Engagement
This new product from Google App Campaigns will unlock an ocean of possibilities around retargeting and let you send users to a specific part of your app where they can find what they’re looking for easier and faster than they could on the web.
From the Google Ads help article:
“These ads can include your app icon and an “installed” badge to show users this is for an app they already have installed. You add a few descriptive lines, and you also customize the text of a button to take people into your app. The button leads users to your deep link.
Instead of a destination URL, you’ll need to enter a deep link that you or your app developer set up. You’ll also see a confirmation of your app URI, which defines the location in your app where Google Ads will send customers when they click on your ad.”
With app campaigns for engagement, you can use your app user lists, CRM based customer lists, or a combination of both to reach your most valuable customers. This feature is available within Skai Apps in addition to the many other retargeting tools that we offer to help you grow your retargeting campaigns cross-channel.
Click here to download a complimentary report on App Store Search marketing
#4 – Time-Saving Campaign Management
No more taking actions one campaign at a time! Change bids, budgets, and targeting – add, remove and replace creative assets via a simple and automated flow at scale. As you grow your UA and retargeting campaigns, bulk changes will help you reach an unprecedented scale.
“Google’s recent updates to Google App Campaigns make this ad opportunity one of the most powerful options for app marketers,” says Hawley Shpiro, Skai’s Senior Director, Mobile Strategy. “Whether its to drive installs, reinstalls, or to engage with existing app users to encourage more app usage and sales, Google App Campaigns are certainly a must-buy ad type for any brand looking to make the most of their app investment.”
#5 – Streamlined Ad Creation Flow
Skai Apps is known for its powerful Ad Creator for Facebook, Apple Search Ads, and Snap. With Google’s recent updates and wider API support, our Ad Creator just got even more powerful. Create your entire Google App Campaigns structure in one, easy flow including testing all of your creatives and targeting.
Are you ready to take your app marketing campaigns to the next level?
Skai Apps is the all-in-one, complete solution for app marketers to drive installs & increase engagement. We can help you be more productive, drive performance, and gain valuable insights to optimize your app marketing campaigns.
Contact us today or set up a quick and easy demo.
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