It’s pretty amazing that just typing just a few words into the search bar within the Apple App Store automatically sifts through millions of apps to pull up just a handful of spot-on suggestions.
In fact, apps have become so prevalent that 86% of most users’ time on mobile–including tablets, phones, and connected devices–is spent in an app, and 70% of visitors to the App Store use search to find the apps they’re looking for. These stats mean that climbing to the top of search results is more critical than ever before since most users don’t scroll infinitely. Instead, they’re looking for an app that meets their requirements at the right price as quickly as possible.
That’s where Apple Search Ads come into play.
Like sponsored results in search engines like Google, Apple Search Ads are based on relevant keywords and posted above organic results. But unraveling which keywords are most effective and fit within advertising budgets can be incredibly complicated without relying on machine learning technology to automate Apple Search Ads.
Understanding not only Apple Search Ads but also automation is an important first step towards winning those top Search Ads spots.
Apple Search Ads 101
Apple’s App Store is packed with millions of apps, which is why it’s pretty remarkable that within seconds, most searchers can find exactly the app they are looking for with minimal effort. For instance, searching for “Sleep” immediately yields a page full of suggestions for everything from “New Baby Sleep Aid” to “Sleep Cycle-Sleep Tracker.” And clicking on the most relevant search term leads to a list of the top-rated apps matching that search.
Apple Search Ads further help searchers find the apps they’re looking for by offering paid results relevant to searchers’ queries. Unlike organic results, however, Apple Search Ads appear at the top of the results page in blue with a small label that indicates that they are ads.
To win these coveted top spots in search results, advertisers use either Apple Search Ads Basic or Apple Search Ads advanced to bid on specific keywords, much like PPC advertising on Amazon or Google. However, just like the competition for the top spot in a Google search, competition for winning bids on relevant keywords can be fierce and time-consuming. That’s why many advertisers choose to automate Apple Search Ads in order to reach as many potential customers as possible. Apple Search Ads automation involves adopting software that uses machine learning to analyze keywords, control bidding, and cut down on human error to create the most effective Apple Search Ads possible.
Here are a few of the key benefits of Apple Search Ads automation.
Apple Search Ads automation save time
Optimizing Apple Search Ads campaigns manually is time-consuming, to put it mildly. First, advertisers must build a killer ad that shows off features and reviews in a very cramped space. But even with the perfect ad, advertisers then must perform extensive research, not just on top keywords, but on competitive bids, all while keeping a close eye on competitors’ Apple Search Ads and measuring success.
Adopting software to automate Apple Search Ads can help advertisers to see at a glance which keywords are working (and which are not) as well as measuring performance and controlling bidding. Good Apple Search Ads automation software will allow you to define custom rules for your bids, then create alerts for auto-harvesting keywords.
This customized approach to Apple Search Ads will help maximize your ad spend while also leaving teams free to focus on creating the most relevant ads possible.
Automate Apple Search Ads to reduce errors
Mistakes happen, but when it comes to PPC ads, mistakes also mean missing out on being discovered by new audiences and wasting critical ad spend.
One of the biggest potential mistakes when it comes to search ads revolves around data entry. Manually entering data over and over again leaves room for errors that might not be detected until much later in a campaign. Furthermore, it is also a mistake to set a budget, bid on a keyword, and leave that bid untouched without regard to fluctuating factors like seasonality or spikes in popularity.
Apple Search Ads automation greatly reduces the chance of incorrect data entry and analyzes thousands of data streams automatically, quickly finding fluctuations in keywords. Automation means that campaigns can be adjusted on-the-fly in order to win top bids while staying within budget without the hit-or-miss guesswork of manual bidding.
Always-On automation means never missing out
Even the best advertisers need to sleep. Luckily, when you automate Apple Search Ads, it’s like having a team member working round-the-clock to monitor campaigns, keywords, and rankings for instant reporting.
So whether it’s Thanksgiving Day or the middle of the night, advertisers always have the assurance that campaigns are being measured and that information is being recorded for the most accurate information available.
Skai—Apple Search Ads Automation plus so much more
As part of Skai’s™ intelligent marketing platform, our App Marketing solution helps your app stand out among millions in the top stores with Apple Search Ads, Google Universal App Campaigns, and more. Skai™ leverages an advanced algorithm based on AI and machine learning to ensure your ads reach your target users. Increase installs and user acquisition with streamlined automation, optimization, and reporting.
Client results include:
- 280% increase in installs for DraftKings
- 314% increase in registrations for C-Date
- 20% decrease in cost per acquisition for eToro
- 2x increase in conversions for Epix Now
For more information or to see all of Skai’s cutting-edge innovations such as Apple Search Ads automation, please schedule a brief demo today!