Joshua Dreller, Sr. Director, Content Marketing @ Skai
Amazon Ads can be a boon to marketers looking to compete in an increasingly crowded marketplace, but as most Amazon advertisers know, keyword bidding and campaign management can also take up so much time that there’s not much left over for actually creating compelling, visually appealing Amazon Ads.
That’s where Amazon PPC automation comes in.
For the uninitiated, Amazon PPC automation can handle a lot of the things that can be so time-consuming—such as creating competitive, yet cost-effective bids, dayparting (bidding based on time of day), negative keyword targeting, and aggregating campaign analytics—and leaves those often tedious parts of the job to AI (artificial intelligence) and machine learning technology.
If you’ve yet to implement Amazon PPC automation into your Amazon advertising campaigns, here are a few reasons you should simplify your strategy using cutting-edge automation technology.
Amazon PPC automation saves time
Even for the most PPC-savvy marketers, managing Amazon PPC campaigns can feel like a full-time job. Optimizing campaigns means monitoring bids and keywords, as well as the overall health of campaigns daily, monthly, and seasonally to make sure your budget is going to the correct places.
And all the monitoring of your campaigns doesn’t even begin to touch on the fact that the most successful Amazon sellers are also monitoring the activity of their competitors by keeping a close eye on not only where rival sellers are in the search ranking, but which keywords are getting them there.
Making the switch to Amazon PPC automation makes creating, measuring, and keeping Amazon campaigns much simpler. For example, using Skai’s Amazon PPC automation technology, you can define custom rules and create alerts in order to auto-harvest keywords, making bidding–and winning those bids–much simpler.
In addition to solving PPC headaches around bidding and campaign management, automating also saves time. Instead of investing valuable manpower in tasks easily managed by machine learning, PPC automation means that marketing teams can work on the aspects of campaigns that computers can’t handle, such as creating visually appealing, compelling ads that win customer attention once your Amazon ads make it to the top of search results.
PPC automation cuts down on errors
They say that “to err is human,” which is also a strong argument for letting algorithms handle tasks in which mistakes mean wasting money. Even the most careful manual data entry is likely never perfect, especially when that data is entered over and over.
Furthermore, so much of Amazon PPC bidding and campaign planning takes far too long to plan unaided by automation, and even then could still be faulty due to human error. For example, many marketers adopt a set it and forget it strategy when it comes to keyword bidding, setting a budget, bidding on a keyword, and letting it ride.
However, keywords are subject to many factors, such as seasonality, so if you’re paying the same for a keyword during the holiday season as you are in the summer, it’s possible that you’re missing out. But, conversely, changing campaigns too often can also be detrimental to overall success. Amazon PPC automation takes the guesswork out of these decisions, leaving these decisions to machine learning that can analyze thousands of data streams nearly instantaneously, tasks that previously took months or even years.
Amazon PPC automation is always on
eCommerce brands advertising on Amazon likely have hundreds or even thousands of products listed in their catalog, and of those products, each has dozens, if not hundreds, of keywords potential customers could be using to search for them.
Keeping up with inventory, keyword, campaign, ACoS, and ranking is more than a full-time job. In order to keep track of all this, dozens of team members would have to work around the clock–nights, weekends, and holidays–and even so, at least a few of these myriad factors would be bound to fall through the cracks.
Amazon PPC automation means that reports around campaign success are always available, be it Sunday night or Thanksgiving Day. And with readily available information comes the freedom to make on-the-fly adjustments in order to maximize ad spend and get your products in front of the widest audience possible.
Winning with Amazon Ads requires a new level of sophistication—automate everything you can so you can take on the value-added tasks
Increase sales, grow market share and drive ROI on Amazon with Skai retail media solutions for Amazon advertising.
As the leader in retail media, it is imperative for brands to get their Amazon advertising strategy right. Skai helps you realize your brand’s growth potential, how to stand out in a crowded market, capture demand and drive sales on Amazon. Unlock data intelligence and grow your share of voice through Skai’s advanced optimization, analytics & automation solutions.
Reach out today to schedule a brief demo to see all of these cutting-edge Amazon PPC automation features firsthand.
