Joshua Dreller
Sr. Director, Content Marketing @ Skai
Joshua Dreller
Sr. Director, Content Marketing @ Skai
Welcome, Marketers! Every year around this time, each of our publisher partners provides internal research with helpful data & tips that can shed some light on some of the forces and factors that might come into play during the all-important fourth quarter. This post is part of a Skai 2021 holidays series that shares these publisher insights to help you make any last-minute adjustments to your holiday shopping season advertising plans. Click the links within the content below to visit the publisher sources to get even more information.
For brands selling products online, Amazon is, of course, one of the most critical consumer destinations to consider for their holiday marketing plans.
The insights from this article are taken directly from the following Amazon Ads blog posts. Please visit and read these valuable Amazon resources for more detailed information.
According to Amazon’s research, consumers are not waiting for Black Friday to kick off their gift buying. Instead, October is now when shoppers are starting their hunts for the perfect deals.
As reported in a 2021 Amazon Advertising/Kantar survey, 39% of U.S. consumers and 42% U.K. consumers will start holiday shopping as early as October.
It should come as no surprise that the online channel is going to be hot this year. With the pandemic pushing more purchases online, consumers have embraced web shopping’s convenience, selection, and competitive prices.
Every marketer would love to have a crystal ball to predict which of their items will be hot during the holiday shopping season. Amazon may not have crystal balls for sale, but they recommend keeping up-to-date on what items are trending, go to Amazon’s Best Sellers list.
Just because people are shopping on Amazon does not mean that they already know exactly what they’re going to buy. Amazon Ads are an incredibly valuable tool for brands to reach shoppers before making their final decisions.
The following tips come from the Amazon Ads post, 6 holiday marketing ideas for 2021 by Julie Weitzner, EVP at Sellwin.
Optimize supply chain and holiday assortments
Plan your retail media holistically
Sellwin advises clients to take a three-pronged approach to maximize potential:
For more of Julie Weitzner’s great tips, read her post on the Amazon Advertising blog.
Amazon has provided some fantastic tips and stats in their holiday content. Still, marketers need more than just great insights to win this Q4 in the highly competitive Amazon landscape.
Skai’s Retail Media solutions: Automation, optimization, campaign management & reporting made easy
For more information, visit the Skai Retail Media solutions page.
You can also reach out to schedule a quick demo to see all of these great features in action.
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