Japanese marketers are eager to use the first major platform to offer access to Amazon Japan and the global industry’s most robust solution.
San Francisco (February 5, 2019) – Kenshoo, a global leader in marketing technology, today launched full support for Amazon’s Advertising API in Japan, filling a void for sophisticated ecommerce campaign management and rounding out Skai’s cross-channel marketing platform that’s become critical to to Japanese brands. Bringing experience and expertise from its other global markets (including the U.S. and EMEA) to Japan, Skai becomes the first and most-robust marketing technology to offer exclusive access to, and solutions for, Amazon Japan.
“Japan is one of Amazon’s strongest global markets—the ecommerce site is the fifth most-visited site in Japan and the 48th most-visited site globally—making Skai Ecommerce’s unrivaled campaign creation, management and optimization capabilities critically important for Amazon advertisers in Japan,” said Oren Stern, General Manager, Ecommerce at Skai.
Demand for sophisticated Amazon Advertising campaign management in Japan is high.
“As soon as we heard that Skai was bringing its Ecommerce product to the Japanese market, we knew we wanted to be one of the first brands to use it,” Abhishek Kumar, Head of Ecommerce of Reckitt Benckiser Japan. “Amazon is one of our most important sales channels, and Skai Ecommerce enables us to build efficiencies and better understand product performance at scale.”
Agencies are already in the process of adopting Skai Ecommerce in Japan, including Gaprise, and Exidea, who will be onboarding brands to capitalize on the astounding opportunity to reach and engage shoppers made possible by Amazon.
Amazon continues to be a growing force in the global market, with 2018 prime day sales totaling $4.2 billion, a 74% increase from 2017. Total monthly ad spending on Amazon across all Skai clients on the platform increased more than 5x in 2018.
Skai Ecommerce’s track record around the globe is unparalleled, with more than 500 brands using the platform to plan, execute, measure and optimize Amazon Advertising. Under Armour increased revenue by 156% in five European markets (Italy, Spain, France, U.K. and Germany) by partnering with Skai to efficiently scale its efforts. Skai Ecommerce enabled a top cell phone accessories brand to increase conversions 40%, tripling its ROI. iCrossing turned to Skai Ecommerce to lift ad-attributed revenue 688% for its client, LG Electronics.
Skai Ecommerce helps advertisers drive success on Amazon by providing holistic insights and measurement of all activity on and off Amazon; an end-to end view of product performance on Amazon—from competitive pricing to ad performance and more; scaled Amazon efforts with expert campaign automation and management tools; and smart budget management to plan, forecast, optimize and monitor budgets for the best results.
“Skai Ecommerce has brought advanced Amazon campaign management capabilities to Japan, and marketers should expect the same game-changing advantages they’ve come to rely on in using Skai to manage search, social and mobile marketing campaigns,” added Stern.
For more information on Skai Ecommerce’s support for Amazon Japan, contact us using the form opposite.
About Skai
Skai’s is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Skai offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple, Yahoo, Yandex, Yahoo Japan, and Baidu. Skai’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Skai generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.
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