Award-winning Skai technology uses consumer intent captured in search engines to serve ads in Facebook to audiences in real-time

London (November 11, 2014) – Skai (, the global leader in predictive marketing solutions, has won the award for Innovation-Software in the UK Search Awards 2014. The winning innovation, Skai Intent-Driven Audiences (IDA), enables marketers to show Facebook ads to consumers that have searched for specific keywords by matching clicks on search engine ads to audiences on the social network in real-time.

Rob Coyne, Managing Director for EMEA at Skai said: “At Skai, we constantly push ourselves to innovate as we strive to ensure our technology helps brands keep pace with the fast changing digital marketing arena. So it’s fantastic to be officially recognised by the industry in the UK Search Awards. IDA is a great example of our data-led approach to innovation. It enables marketers to use search intent data across the major search engines to drive more efficient targeting of Facebook advertising. And it really delivers: one leading global retailer saw a staggering 110% lift in ROI together with a 66% fall in CPC and 33% in CPA with IDA.”

Sander van der Kraan, Co-founder and Managing partner of Conversed, a leading social performance agency in EMEA, said: “One of the reasons why we chose to partner with Skai is its commitment to innovation. Skai are always seeking better ways to generate successful campaigns and has the drive and ambition to continue improving. Intent-Driven Audiences is a great example of this. Skai acknowledges that consumers use multiple channels on their purchase journey and provides a powerful way of using insights from one channel – search – to enhance campaigns is another – social. We expect IDA to deliver improved results for our client campaigns. ”

Now in their fifth year, The UK Search Awards celebrate the very best in SEO, PPC, Digital and Content Marketing in the United Kingdom. Attracting hundreds of entries from some of the leading search and digital agencies and professionals across the country, the awards are judged by an esteemed panel of industry leaders and experts.

Earlier this year, Skai IDA won the Facebook PMD Innovation Award in the twice-yearly competition in which Facebook invites Preferred Marketing Developers (PMDs) to build new solutions to help businesses realise their goals through the social network. This was Skai’s second consecutive win in the Facebook PMD Innovation competition. Previously, Skai was honoured for another cross-channel solution, Demand-Driven Campaigns, that helps marketers automatically show the best-performing ads on Facebook based on data from their website, search engines, and product listings ads.

Skai’s innovations and industry-leading technology solutions have garnered it significant recognition. Skai has been named the sole leader in The Forrester WaveTM: Social Advertising Platforms, Q4 2013, the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012, the winner for Best Use of Social Media in the US Search Awards, and the #1 Search Engine Marketing and Social Media Marketing Supplier to the Internet Retailer Top 1000.

About Skai
Skai is the global leader in predictive marketing. Brands, agencies and developers use Skai Search, Skai Social, Skai Apps, Skai Local, Skai SmartPathSkai Halogen, and Skai Anywhere to direct more than £120 billion in annualised client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks.

Skai clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Skai has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.

Skai brand and product names are trademarks of Skai Ltd. Other company and brand names may be trademarks of their respective owners.

UK Media Contact Uday Radia CloudNine PR +44 (0)7940 584161