Agreement gives preferred status to agency for managing media campaigns on Facebook in Brazil through leading digital marketing technology
Sao Paulo, January, 2014 – RIOT, Latin America’s first social media agency and now the largest independent, full-service agency in Brazil, has just formed a partnership with Kenshoo, the global leader in premium digital marketing technology, to manage advertiser’s campaigns and media buying on Facebook through the Skai platform.
The first-ever Brazilian agency to integrate Facebook’s exclusive Preferred Marketing Developer (PMD) program in the country, RIOT works to activate, assess, and optimize social media campaigns, focusing on a market that is still at an early, yet very promising stage. According to Ibope Media, Brazil has over 100 million Internet users and is one of the fastest-growing digital advertising markets, as spending could have reached US$2.49 billion.
“As the market matures, it’s been increasingly hard to get good ROI rates for marketing actions on Facebook without the appropriate investments and a strategy with effective business goals. This partnership will help us gain scale and also quality, as Skai works with exclusive features made available only through API, which will make us even stronger,” points out Walter Motta Junior, Head of Partnerships at RIOT.
Today, RIOT manages over R$1.5 million a month on the social network. With this partnership, the company is expected to double that figure in six months, estimating revenue growth around 45% in the same period. Currently, around 47 million Brazilians access Facebook daily and a survey carried out by AdAge last year shows that over 85% of advertisers already use the platform for ad campaigns and marketing actions.
“With Brazil being one of the fastest-growing countries on Facebook, it’s a priority market for Skai and we’re excited to make our technology even more accessible to local marketers. With this strategic partnership formed with RIOT, we offer an end-to-end solution for advertisers to achieve their business goals,” says Gary Nafus, Managing Director for the Americas at Skai.
Recently named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research, Inc., Skai manages over US$5 billion in annualized media spend with more than 25% of budgets delivered across mobile devices
Established in 2006, RIOT is the first-ever Brazilian agency specializing in social media. In 2012, it incorporated a digital agency and a media bureau, redesigning the whole creation scope, aiming at a position that is way beyond social media. Today, RIOT has around 300 employees in four offices in Brazil – Sao Paulo, Rio de Janeiro, Brasilia, and Fortaleza. Visit: www.riot.com.br for more information.
Skai is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Skai Search, Skai Social, Skai Local and Skai SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The Skai platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, dynamic attribution, and predictive analytics. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 18 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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