Target

Drive advertising success and increases sales on Target.com

Skai helps you realize your brand’s growth potential to stand out, capture demand and drive sales on Target’s high-traffic properties while giving you insight into the customer mindset. Our teams are here to help you strategize and drive advertising growth with Skai’s advanced optimization, analytics & automation solutions.

The enterprise platform for reaching Target customers

Actionable Insights
Enterprise-Grade Automation
Retail Intelligence
Cross Publisher Excellence

Skai’s retail media platform offers advanced capabilities
to help you grow your category on Target.com

Dayparting

Dayparting allows you to double-down when it matters most
Automatically invest when ROAS is at its highest by turning on/off campaigns and ad groups according to a predefined schedule, down to the hour of the day
Share of Voice

Monitor & optimize paid and organic share of voice (SOV)
Analyze digital share growth relative to the competition and identify fast-growing competitors to inform conquesting strategies
Product-Level Performance

Analyze product-level performance across campaigns
Inform investments by surfacing opportunities to improve your product assortment and identify ways to maximize campaign results
Rapid Experimentation

Test-and-learn with agile and real time experiments
Make testing easy by launching experiments within just a few clicks, leveraging interactive dashboards and visualizations to distill information quickly, and sharing results with colleagues

Skai drives market share and sales growth

 

Insights-to-Action

Skai’s comprehensive analytics put your data to work, allowing you to derive actionable insights with full context and make informed strategy and campaign decisions.

 

Enterprise-Grade Automation

Campaigns take off when you maximize productivity by automating repetitive tasks. With Skai’s renowned capabilities for AI-driven automation, machine learning, and efficiencies at scale, your team can streamline time-consuming workflows and accomplish far more.

 

Cross-Publisher Excellence

Drive success across retailers and channels from a single platform with streamlined workflows. Consolidate all commerce data, then standardize KPIs & dashboards with enterprise-grade analytics. Harness best-in-class automation and optimization capabilities to maximize advertising impact.

The retail media platform for the world’s largest brands and agencies

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Flexible service models to fit your needs

Self-Service (SaaS)

Self-Service (SaaS)

Our full-service, product capabilities, SaaS solution includes comprehensive onboarding support, a dedicated client success team to help you get the most out of Skai, and 24/7 support & on-demand help resources.
Transitional Services

Transitional Services

Skai can help to fill short & long-term headcount gaps with end-to-end, full-service campaign management for as long as you need it. Our seasoned performance marketing experts are at your service.
Certified Agency Partners

Certified Agency Partners

If you are not ready to take your program in-house, Skai partners with trusted, fully-vetted, Skai-certified agency partners who provide comprehensive, full-service support.

“Skai brings together all of the retailers that matter most to us, in one place – helping our teams organize, analyze, and optimize how we engage shoppers across Amazon, Walmart, Target, Instacart and so many others”

Krishna Patel, Ecommerce Operation Analyst, Chomps

“Skai allowed us to leverage AI & ML to optimize our Retail Media campaigns’ bids & budgets more efficiently & effectively than ever before, increasing overall ROAS by 263%!”

Kenneth Kirke, Account Manager, Reprise

Exceed your goals on Target.com

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