Skai Thought Leadership

Amazon Marketing Cloud Playbook

If you’re not taking full advantage of the updates to the API or the rollout of Amazon Marketing Cloud and Amazon Marketing Stream, you’re missing a big opportunity to connect with your customers and drive sales on one of the world’s biggest retailers.
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Q1 2023 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2023
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2023
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Q4 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2022
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2022
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Why Walled Gardens Are a Marketer's Best Bet

To better understand how marketers consider and use walled garden advertising now and in the future, Skai surveyed 117 U.S. marketing professionals. Questions included current and future spending trends, perceived strengths and weaknesses, and considerations for strategic decision-making.
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Incrementality: A Cookieless Measurement Solution

Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
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The Skai Marketing Guide to Mastering Amazon Ad Types

Learning the ins and outs of each ad format is a critical part of garnering success using Amazon Ads. However, the trick is to build a holistic Amazon Ad program with the best mix of ad types and targeting to maximize your marketing investment.
Learning the ins and outs of each ad format is a critical part of garnering success using Amazon Ads. However, the trick is to build a holistic Amazon Ad program with the best mix of ad types and targeting to maximize your marketing investment.
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