Research and Reports

Q4 2022 Quarterly Digital Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2022
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2022
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Why Walled Gardens Are a Marketer's Best Bet

To better understand how marketers consider and use walled garden advertising now and in the future, Skai surveyed 117 U.S. marketing professionals. Questions included current and future spending trends, perceived strengths and weaknesses, and considerations for strategic decision-making.
To better understand how marketers consider and use walled garden advertising now and in the future, Skai surveyed 117 U.S. marketing professionals. Questions included current and future spending trends, perceived strengths and weaknesses, and considerations for strategic decision-making.
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Marketing Measurement As We Know It is over

One major flaw with multi-touch attribution (MTA) is that tracking ad exposures back to individual users is hard. Really hard. Nearly impossible. And, it’s getting even more challenging in the privacy era
One major flaw with multi-touch attribution (MTA) is that tracking ad exposures back to individual users is hard. Really hard. Nearly impossible. And, it’s getting even more challenging in the privacy era
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The State of Retail Media 2022

Conducted in January 2022, this first annual State of Retail Media Survey captures feedback from 163 of the world’s leading agencies, brands, aggregators, technology providers, publishers, and retailers.
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Get Prepped for Amazon Prime Day 2022

Preparing for one of the biggest shopping events of the year? We’ve put together insights and key takeaways to help you ensure visibility of your products and boost sales on Prime Day. For a deeper dive, download the report today!
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Skai is Leader in SPARK Matrix: Ad Tech Platform, 2022

In its inaugural research into Ad Tech platforms, Quadrant Knowledge Solutions has named Skai as an emerging leader in its global analysis of advertising technology platforms 2022.
In its inaugural research into Ad Tech platforms, Quadrant Knowledge Solutions has named Skai as an emerging leader in its global analysis of advertising technology platforms 2022.
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Incrementality: A Cookieless Measurement Solution

Marketing’s data-less future is almost here. Upcoming limitations to consumer data tracking and third-party cookies will limit how marketers target ads to users, personalize those ads, measure effectiveness, and optimize performance.
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