Skai’s AI-powered commerce media recognized in competitive global program honoring marketing technology innovation
San Francisco, CA – August 14, 2025 – Skai, the leading omnichannel advertising platform for commerce media, has won the “Best Omnichannel Marketing Solution” award in the 8th-annual MarTech Breakthrough Awards. Chosen from thousands of entries worldwide, the award recognizes Skai’s powerful, end-to-end platform that combines GenAI-powered commerce media activation with omni-commerce insights and operations to drive growth for brands and agencies.
With the IAB’s recent redefinition of retail media as part of a broader commerce media ecosystem, marketers are shifting to strategies that span the full funnel and the entire customer journey. Delivering on that vision requires more than new channels and ad formats – it demands alignment across media, sales, and commerce teams, all working from the same data to make faster, better decisions.
Skai’s centralized platform gives marketers complete control over commerce media. It combines advanced digital marketing capabilities with commerce insights and operations, enabling teams to streamline workflows, uncover new growth opportunities, and respond to changes in real time.
At the core of these capabilities is Celeste AI – the first GenAI marketing agent purpose-built for commerce media. Celeste synthesizes signals from 300+ media networks and publishers into actionable recommendations, tailored to each channel’s particular dynamics. Since launching in spring 2025, more than 100 brands and agencies have seen 30-50% efficiency gains and 10-20% performance improvements, using Celeste to plan, activate, and optimize campaigns across retail media, paid search, social, display, and CTV, all from a single platform.
“By re-envisioning commerce media for a new era of agentic AI, Skai empowers brands to break free from the inefficiencies of disconnected tools and data,” said Gil Sadeh, President at Skai. “We’re pleased to be recognized by MarTech Breakthrough for helping marketers shift from reactive to proactive, from fragmented to connected, and from chasing clicks to driving bottom-line results. Skai is uniquely built to not just meet the moment, but to lead the industry forward.”
“With its ability to bring together diverse media channels, advanced analytics, and real-time optimizations, Skai is an omnichannel solution that truly simplifies modern marketing,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Skai doesn’t just pull together disparate datasets; it integrates them into a cohesive, actionable strategy, eliminating the silos that hamper omnichannel marketing efforts. Whether driving brand awareness or increasing conversions, Skai enables marketers to work smarter and more efficiently.”
About Skai
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency. Visit skai.io for more information.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.