Global business advisory firm cites Skai’s leadership in commerce intelligence, walled-garden activation, and GenAI-powered innovation
SAN FRANCISCO, CA – June 25, 2025 – QKS Group announced today that it has named Skai a technology Leader in the 2025 SPARK Matrix analysis of the global adtech platform market.
The QKS Group’s SPARK Matrix provides a detailed analysis of global technology vendors, evaluating them across two dimensions: technology excellence and customer impact. It offers strategic insights into market dynamics, emerging trends, competitive positioning, and the relative performance of key players in the adtech space.
According to Richa Choubey, Analyst at QKS Group: “Skai’s position in the advertising ecosystem is defined by its deep specialization in walled garden environments and its ability to unify campaign management across paid search, social, and retail media. Unlike traditional open-web DSPs, Skai empowers brands to activate directly within high-engagement platforms like Amazon Ads, Google, Meta, TikTok, and Walmart Connect, where consumer intent and transaction data are most actionable. Its AI-driven automation and unique GenAI-powered marketing agent, Celeste AI, bridges day-to-day execution with strategic foresight, enabling marketers to operate in real time while planning for long-term outcomes. The integration of commerce insights and operations further positions Skai as a true commerce intelligence hub, offering capabilities that few other platforms deliver in such a consolidated and commerce-centric way.”
“We’re proud to be recognized as a leader by QKS Group,” said Gil Sadeh, President of Skai. “This validation reinforces what we hear from our customers: that the convergence of commerce and media demands a smarter, more connected, omnichannel approach that’s powered and enhanced by GenAI. Skai delivers on that need by helping marketers execute seamlessly across platforms, connect insights across the entire purchase journey, and make decisions that grow sales, share, and profitability.”
About Skai
Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies. Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery. This integrated approach maximizes sales, profitability, and market share across media and commerce touchpoints.
Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok. Headquartered in San Francisco with nine international offices, Skai empowers brands to connect media and commerce for measurable growth and efficiency.
Visit skai.io for more information.
About QKS Group:
QKS Group is a global advisory and consulting firm focused on helping clients achieve business transformation goals with Strategic Business and Growth advisory services. At QKS Group, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, please visit https://qksgroup.com/.