Capabilities for scaling performance now available in the UK, Germany, France, Italy, and Spain in addition to North America
SAN FRANCISCO, CA – January 27, 2025 – Skai, a leading omnichannel advertising platform for commerce media, announces the expansion of its support for Amazon DSP campaign management across Amazon’s owned, operated, and premium third-party media inventory. With Skai’s unique capabilities, marketers benefit from time-saving workflow efficiencies, performance-driving optimizations, and connected insights for full-funnel analysis and activation.
Among the first in market with this offering, Skai’s solution now enables advertisers in the UK, Germany, France, Italy, and Spain to use Amazon DSP to programmatically buy ads and manage campaigns to reach new and existing audiences both on and off Amazon. This builds upon Skai’s long-standing and continuing success with Amazon DSP in the US, Canada, and Mexico.
Adoption of Amazon DSP by Skai clients in those regions has grown 30% in aggregate year-over-year in Q3 2024, with a 50% increase during that same timeframe in the number of clients who are utilizing it in addition to other Amazon Ads solutions.
“Advertisers have justifiably embraced Amazon DSP for its ability to support comprehensive marketing strategies at every stage of the customer journey,” said Gil Sadeh, President of Skai. “Having already delivered exceptional value to marketers using Amazon DSP in North America with our platform, Skai is well-positioned to now unlock this opportunity for its clients in Europe, an incredibly important region with enormous potential as a growth market for us.”
Skai empowers both endemic and non-endemic advertisers to scale their Amazon DSP performance with capabilities that allow them to:
- Save Time on Execution, Planning, and Reporting: Skai visualizes Amazon DSP insights alongside performance reporting across all other channels – including paid search, social, and cross-publisher display and video – in one holistic view, connecting the dots for quicker, better-informed decisioning.
- Improve Performance: Skai’s proprietary tools provide rules-based optimization and automation for Amazon DSP bidding, budgets, creative, audiences, experiments, and more to increase campaign effectiveness and daily efficiencies.
- Analyze Creative: Skai’s Creative Center gives marketers a hub for easily understanding and comparing the performance of specific ad creatives across their Amazon DSP campaigns, closing the feedback loop between analysis, activation, and creative iteration.
- Streamline Insights: Skai lets marketers accurately measure and generate incremental sales on Amazon with metrics and insights from Amazon DSP, Amazon sponsored ads, and Amazon Marketing Cloud (AMC) in one unified platform.
- Create New Audiences: With Skai’s suite of audience management tools, advertisers can leverage Amazon DSP custom audience workflows and AMC insights to directly inform their onsite and offsite Amazon Ads campaigns.
About Skai
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across commerce media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more.
For over a decade, Skai has earned the trust of notable brands such as HP, DoorDash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and has eight international locations.