Not all media is created equal
With pressure for performance and full accountability to the bottom line, the security, transparency, and control of walled garden advertising simply can’t be beat.
Go where your customers are—and are in a receptive mindset.
New research shows that consumers are most open to advertising when in the walled gardens, especially compared to the open web. First-party data and authenticated relationships mitigate signal loss and connect you with audiences in a privacy-safe way.
77%
Turn to walled gardens first to research products
65%
Find walled gardens more helpful than sites on the open web
60%
Are comfortable sharing data with walled gardens for targeting
VIDEO: Our CMO on why walled gardens are so effective
Hear how you can achieve higher ROI using your zero- and first-party data, better targeting, and rich creative strategies in the closed web.
Winning in the walled gardens: How to overcome challenges
From measurement to managing campaigns on multiple publishers, here’s how you can tackle the challenges of the walled gardens head on.
Why do walled gardens perform so well for marketers?
#1 Cookieless targeting and measurement
A logged-in user base makes it easy to understand your consumer’s preferences.
#2 Unified, unbiased reporting
In the age of accountability, get clear, transparent results you can trust.
#3 Massive reach with high engagement
Reach a larger audience on fewer publishers to reduce complexity, time, and cost.
#4 Use zero- and first-party data
Rely on your own data for better targeting and personalized ads.
See behind the blur. Download the full report.
Shake up your marketing mix
Connect all the walled gardens and find your optimal mix. Skai’s omnichannel platform has all the ingredients for success on the media that matters most today.
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Did we convince you yet?
Take a few minutes to see how simple walled garden advertising can be.
