Omnichannel marketing for media & entertainment companies
Powering growth for the world’s leading entertainment companies
Reach your consumers on every channel
ACTIVATE and VALIDATE
with best-of-breed omnichannel marketing execution
Drive new trials and bottom-line sales
- Manage cross-retail ad campaigns seamlessly within a unified platform
- Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
- Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate apparel analytics across retailers and power internal dashboards
Get more from digital shopper marketing
- Engage shoppers throughout the consumer journey across 10+ retailers all in one platform
- Scale winning strategies by setting up and running A/B tests with ease
- Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
- Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
- Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage cross-channel retail intelligence
- Understand the true impact of Search, Social, and Retail channels on your customers
- Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
- Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
- Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products