Search advertising budgets for the holiday season to date (defined as November 1-28) were significantly higher than in the comparable days last year, as retail advertisers increased their overall investment by 29% during the 4 weeks leading up to Cyber Monday, according to a December 2011 report from Skai. Data from the “2011 Online Holiday Shopping Report: Early Edition” indicates that the average cost per click (CPC) for the four-week period was up 9%.
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