The digital industry is one that is in constant flux, so for marketers, transformation is key to keeping up and staying ahead. In order to adapt, brands must be agile in their processes and programs to be able to respond proactively to changes in the market.
Given the relevance and magnitude of this topic, we decided to explore it further during our global client summit, K8. Now in its 3rd year, K8 brings together 250+ forward thinking marketers for a day of learning, discussion, and networking. This year on May 20th, we brought our guests to The Golden Gate Club in the Presidio of San Francisco, with the Golden Gate Bridge as our backdrop.
Our senior director of marketing and master of ceremonies, Stacie Levy, kicked things off and laid out the agenda for the day, of which I’ll share some highlights.
Our CEO, Yoav Izhar-Prato, gave us an on-stage example of transformation with a quick wardrobe change.
He discussed the evolving digital landscape and encouraged marketers to embrace the change in order to grow.
Taking a step back from the advertising space, our first keynote speaker provided a different perspective on transformation. Daniel Kish, the President of World Access for the Blind, shared his inspirational story on how his organization is changing the way blind people see. With a “No Limits” attitude, Daniel and his team are challenging students to reach beyond their limits and befriend the unknown.
Putting our theme in context, SVP of Product, Will Martin-Gill, During this session, Will shared two new Skai™ announcements: a partnership with Drawbridge to improve mobile measurement and the release of social portfolio optimization.