Skai among select few Facebook® Marketing Partners with initial access to Instagram Ads API
San Francisco (August 4, 2015) – Skai, the global leader in agile marketing solutions, today announced the positive results and enthusiastic response of clients leveraging its support for Instagram advertising. Skai’s solution for Instagram enables marketers to reach more than 300 million monthly active mobile consumers via Facebook’s popular photo sharing service. Skai is among a select few Facebook Marketing Partners granted initial access to the Instagram Ads API.
Skai’s Infinity Suite, integrated with Instagram’s Ads API, enables advertisers immediate and seamless access to this valuable source of mobile consumers within their existing and future campaigns. Additionally, advertisers benefit from the award-winning Skai technology to automate the management and optimization of budgeting, bidding, and creative assets to meet their overall marketing goals.
“Skai has been a proven partner with our Facebook advertising, and was the first company to come to us with access to Instagram’s inventory,” said Matt Casertano, SGN’s SVP of Game Operations. “The results have already exceeded our expectations, driving tens of thousands of installs through the API in the first three weeks.”
“Instagram provides an opportunity to reach our customers and potential customers where they are already deeply engaged,” said Bryan Galipeau, director of social media and display for Nordstrom. “Skai’s Instagram support enables streamlined campaign launch, management and optimization that integrates with our existing social efforts. The combination of Instagram and Skai strategically complements our Facebook campaigns and creates new opportunity in a proven channel.”
“We’ve been really pleased with the link click performance we’ve seen from the initial test. We assumed that the broadening of Instagram’s ad product offering was going to lead to new positive outcomes for advertisers, but the lack of a clickable experience within Instagram to date had us projecting only modest success in response to this new feature. Instead, the early returns are fantastic,” said Maikel O’Hanlon, VP, social media strategy for Horizon Media.
“Clients that have launched Instagram ads through Skai are achieving average click-through rates higher than Q2 2015 industry averages for social advertising,” said Will Martin-Gill, SVP, product for Skai. “When coupled with Skai’s innovative suite of targeting and optimization tools, and brands advertising on Instagram have the potential to exponentially improve results for their entire campaign portfolio.”
The Skai Infinity Suite leads the way in digital marketing innovation and plays a key role in helping the industry’s leading marketers understand and embrace innovation for their marketing success. Built upon Skai’s industry-leading and award-winning solutions for cross-channel digital marketing, the Skai Infinity Suite provides enterprise technology solutions to reduce total cost of ownership by eliminating single point solutions. It also provides more value to clients by packaging all performance and optimization capabilities into one single dashboard.
Visit Kenshoo.com/Instagram for more information on Skai’s support of Instagram advertising.
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Skai is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, and Baidu. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, Horizon Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens and Zappos. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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