San Francisco (September 17, 2014) – Kenshoo (www.Kenshoo.com), the global leader in predictive marketing software, announced the winners of the second annual Skai Infinity Awards yesterday at the K8 Summit. Also known as the Infinities, the awards showcase the best work by marketers leveraging the Skai platform in unique ways to achieve business goals.
The Infinities 2014 award-winning efforts include:
- iProspect and adidas for Search
- VirKet for Local
- Bomnegocio.com for Social
- Sears Holdings Corporation for SmartPath
- Experian Consumer Services for Cross-Channel
Highlights of some of the award-winning entries include:
- iProspect and adidas increased PLA search traffic by 48% week-over-week and saw a nearly 30% lift in revenue
- VirKet successfully increased click-through rate by more than 130% while reducing production time by 30%
- Bom Negócio generated a 286% lift in ROI on the Facebook program, allowing them to scale investments by 233%
Jennifer Tan, Sr. Director, Digital Acquisition at Experian commented, “We are honored to be selected as a winner of the Infinity award. This test that won us the award was a groundbreaking study, which provided us with insight on an area we have been exploring for years – to measure the halo effect of brand campaigns into demand and direct response acquisitions. The partnership with the brilliant minds at Skai team was critical in the success of this study.”
Skai also awarded honorable mentions to the following marketers:
- Covario and Panasonic
- Elite SEM and Pandora
- Havas Media
- RS Components
- Starcom MediaVest and Travelodge
“At Skai we deliver predictive intelligence for proactive marketing but even the most advanced software needs smart people operating the controls to be effective,” said Aaron Goldman, CMO of Skai. “The second annual Skai Infinity Awards recognize a select few of the many elite marketers using Skai to optimize their investments and drive impressive results.”
Entries for the Infinities were judged by a panel of Skai executives based on three criteria: how the entry utilized the Skai platform and its functionality, innovative implementation or use-cases of Skai functionality, and the results achieved. In total, more than 40 different campaigns were submitted for consideration.
Skai awarded the second annual Infinities during K8, its global client summit in Sausalito, California. Visit Kenshoo.com/K8 for more information on the event and view slideshow presentations and other assets that will be posting over the coming weeks.
About Skai
Skai is the global leader in predictive marketing software. Brands, agencies and developers use Skai Search, Skai Social, Skai Local, Skai SmartPath, and Skai Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu, and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 24 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Skai brand and product names are trademarks of Skai Ltd. Other company and brand names may be trademarks of their respective owners.
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