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New Video Series Offers the Gift of Holiday Social Media Marketing Tips

, Sr. Product Marketing Manager, Social @ Skai

First episode of “Gift of the Week: Social Edition” unwraps 3 actions to take today for successful holiday social media marketing all season

It’s crunch time, marketers! Q4 is here and your holiday social media marketing opportunities are more abundant than ever. It’s no secret that you’re also under more pressure to be strategic and deliver direct response-like results. With that in mind, we’re giving you an early holiday gift—several of them, actually!—to help you seize the season and ring in holiday sales.

Our new weekly video series, “Gift of the Week,” features experts that will show you:

  • How to plan your marketing efforts
  • How to execute and optimize your campaigns
  • What to do with your data

In the debut episode, Skai Senior Director of Marketing Research Chris Costello shares holiday social media marketing trends and insights, what to expect in terms of cost and performance, and much more.

“There’s so much data available to marketers, but you need to go beyond the raw numbers to find the right data points that will help you impact business results,” said Costello.

Costello shared three key insights that can really help drive holiday social media marketing results this year:

  1. Don’t fear higher ad prices. Demand for ad inventory is high this time of year. But do you know what else skyrockets this time of year? Consumer intent. Big investments will very likely pay off with big returns.
  2. Start early. Massive sales activity takes place during the “Cyber 5,” the days between Thanksgiving and the following Monday, but you need to lay the groundwork before that day for maximum impact. Be present when shoppers are looking for presents!
  3. Invest in Dynamic Ads for Products. If e-commerce is your focus then this is your format. Roughly half of holiday social media marketing budgets are spent on this format because it works.

Watch the full video to get the details on these insights. Tune in and you’ll also learn which day social marketers invest in most (hint: it’s not Cyber Monday), and when to expect to see CPMs, click-through rates and conversion rates increase and reach their peak.

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