San Francisco (July 21, 2016) – Kenshoo (www.Kenshoo.com), the global leader in agile marketing solutions, today announced the launch of its 2016 Holiday Performance Program. The program will help retail and ecommerce marketers improve performance according to specific advertising criteria relevant to the client’s business. Previously, program participants saw revenue increases of over 30% during the holiday season.
The holiday season is the lifeblood of retail and ecommerce calendar. Last year, Skai’s Holiday Season Report showed a 14% YoY increase in U.S. paid search revenue and 114% YoY increase in U.S. paid social revenue. According to the National Retail Federation, overall holiday sales in 2015 increased 3 percent to $626.1 billion!
This business critical season requires a unique focus on deciding how to utilize the increased investments that enable the holiday revenue spike. Advertisers seek guidance when deciding which channel, ad format, and campaign tactic will work best for their audience.
This year will be even more challenging as advertisers consider how to best utilize the latest innovations for delivering rich media around product offers and for amplifying cross-channel retargeting with new feed-based formats such as Facebook’s Dynamic Product Ads. Marketers planning integrated multi-channel campaigns face more opportunity, and need more guidance, than ever before.
The 2016 Holiday Performance Program, led by Skai Success Advisors, promises to help advertisers optimize the effectiveness of their increased spend by:
- Assessing client-specific diagnostics to determine how well various ad formats perform relevant to the client’s audiences
- Delivering educational sessions focused on best practices for driving performance
- Creating strategic guidelines for optimal execution during the holiday season
Skai clients have previously achieved significant success through the program working with both Skai technology and advisors.
“Shop Direct’s ambition is to be a world class digital retailer, and we therefore seek partners who can help us stay at the forefront of new digital marketing innovation and best practices. Skai’s technology was a key enabler for us in last year’s campaigns, and the insights we received from Skai’s Success Advisors helped guide us toward new opportunities that really worked for our customers,” said Mark Evans, Group PPC Manager at Shop Direct “We’re looking forward to even more collaboration with Skai this year to help us achieve our goal of delivering world class performance over our peak trading season.”
Agencies have a different set of needs as they craft a diverse set of approaches with their clients. Skai’s program offers specialized segment reviews with agencies to enable more informed decisions about which ad formats may be optimal for each segment.
“During holiday 2015, Skai helped support PMX Agency clients in preparing their retail efforts and setting up campaigns for the busy holiday season. The Skai team offered individual attention and guidance to our internal paid media teams, and ensured we had customized plans in place to support budgeting, planning and bid indexing,” said Tim Lippa, PMX Agency vice president, paid digital media. “Both their partnership and their technology, such as predetermined bid indexing, assisted in growing our retail clients’ businesses over 30% throughout the holiday season. PMX Agency values our Skai partnership, and we look forward to an even stronger 2016 holiday program for our retail clients.”
The Holiday Performance program will provide advertisers with the insights and best practices to maximise their spend and deliver the highest ROI over the holiday season. Contact your Skai Account manager to learn more.
Skai is the global leader in agile marketing. Brands, agencies and developers use the Skai Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile and display advertising. Skai is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity and Walgreens. Skai has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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