A marketing strategy that covers all (or as many as possible) channels that potential customers can be found on. In a true omnichannel strategy, data from all platforms is connected and analyzed to inform how advertisers use each channel to get maximum benefit and optimize resources.
What is Omnichannel Marketing?
Omnichannel marketing is a strategy that utilizes every available channel to reach customers and improve customer experience. Omnichannel marketing makes use of the data collected across those channels to inform better decision making and more effective campaigns.
What’s the difference between multichannel marketing, cross-channel marketing, and omnichannel marketing?
Multichannel marketing refers to using more than one channel to market, but using the same strategy on each of them. Cross-channel marketing is the next step, where marketers use data from each channel to assist the others to drive activity. Omnichannel marketing is the end goal, where every available channel is used and marketers strategize to use data from each platform to reinforce the effectiveness of the others.