COMMERCE MEDIA HUB
Welcome to your primary source for curated content at Skai for commerce media. Explore our blogs, glossary, and helpful links to stay ahead.
2025: The Year of Commerce Media
Last year, the retail media landscape reached a pivotal moment of evolution into commerce media. This transformation isn’t just a refinement of retail media; it’s the beginning of a new era where campaigns are more connected, measurable, and impactful than ever before.
What is Commerce Media?
Commerce media refers to the evolving intersection of advertising and ecommerce, specifically, any media strategy/buying that ties back to some form of commerce data to facilitate a transaction.
Continue Reading
What is Commerce Media? How It’s Changing The Advertising Landscape
Retail Media Marketers Ignore Social Commerce at Their Own Peril
Exploring the Benefits of Social Commerce: From Engagement to Sales
Omnichannel Retail: The Future of Customer Experience
The Benefits of Omnichannel Marketing For Businesses and Customers
Why Is Omnichannel Marketing Important And Its Omnipotent Power
Transform your business with one powerful platform
Build, evolve, and refine strategies in an integrated space where all your data works together—unlocking deeper insights and better performance.
Dr. Squatch Finds Winning Equation With Skai’s Tech Plus Team
Dr. Squatch collaborated with Skai’s technology and team to integrate their data, leading to refined strategies and improved performance.
OMD Eliminates €44k in Wasted Spend for Philips by Leveraging Skai’s Search Term Analysis
OMD utilized Skai’s integrated data analysis to identify and eliminate inefficient spending, enhancing Philips’ competitive positioning.
Haleon leverages Shelf Intelligent Media to Boost ROAS
Haleon combined Profitero competitor stock insights with Skai capabilities to create connective workflows between tracking competitor stock levels to immediate media activations.
Let AI-driven automation do the heavy lifting with trusted optimizations that continuously scale performance, so you can stay ahead of the competition.
Using AI to Optimize Keywords and Increase ROAS by 16%
A client employed Skai’s AI-driven automation to optimize their keyword strategy, resulting in a 16% increase in Return on Ad Spend (ROAS).
Improving ROAS 39% by integrating real-time weather data
By integrating real-time weather data through Skai’s AI capabilities, a client achieved a 39% improvement in ROAS, demonstrating the impact of AI-driven automation.
Say goodbye to juggling multiple point solutions. Streamline everything under a single contract, giving you seamless control and efficiency.
Streamlining spend across publishers boosts conversion rate by 154%
A client consolidated their marketing efforts across multiple publishers using Skai’s unified platform, leading to a 154% increase in conversion rates.
A game-changing tool for consolidating retail media
Kaitlyn Fundakowski, Senior Director of E-Commerce at CHOMPS, described Skai as a “game-changing tool for consolidating retail media,” highlighting its ability to streamline reporting and maintain key insights efficiently.