The 12 Prompts of Holiday Campaign Planning with Skai’s Celeste AI

Last-minute budget shifts, frantic copy tweaks, and way too many dashboards open at once. But what if your holiday helper wasn’t another spreadsheet, but an AI built to keep campaigns merry and bright?

That’s where Celeste AI comes in. Unlike general-purpose chatbots, Celeste is purpose-built for commerce media. It connects the dots across search, social, and retail platforms to surface insights, build plans, and recommend optimizations in real time. As you finalize your holiday campaigns, tap into your own data to help guide you.

Whether it’s reallocating budget between Amazon and Walmart, identifying which headlines are worth doubling down on, or spotting when inventory is about to cut your campaign short, Celeste turns holiday stress into something closer to a strategy session with a partner who never sleeps.

12 holiday planning prompts to try with Celeste

Think of this next part as less “holiday scramble” and more like a strategy session with a partner who never sleeps. These 12 holiday planning prompts are your stocking stuffers: quick, practical ways to keep campaigns sharp, budgets balanced, and ads sparkling brighter than the competition.

Some of these you can use now to plan before Q4, and some you will use during the holiday shopping season to refine your campaigns.

Channeling Your Inner Santa’s Accountant

Rank your channels, reallocate budgets, and maximize conversions before the big day

• Objective: Analyze omnichannel performance
• Outcome: Data-driven budget allocation plan
• Prompt: Compare impressions, clicks, ad revenue, and ROAS across Google, Meta, Amazon, and Walmart from the past 90 days. Rank channels by efficiency and recommend budget reallocation strategy to maximize conversions within budget constraints for Black Friday and Cyber Monday this year.
  

Past Gifts, Future Wins

Unwrap last year’s results to guide this year’s seasonal activations

• Objective: Ad activation for new or seasonal products
• Outcome: Leveraging results from similar products to guide ad activation on newer items
• Prompt: Analyze last holiday season for Black Friday (Nov 29, 2024) through Cyber Monday (Dec 2, 2024) from both the Campaigns and Products grids. Create two different performance overviews on what drove sales during this time. One summary based on the Campaigns grid results and one based on the Products grid results. Segment insights by the “Product Line” dimension.
  

Campaigns That Don’t Resemble Fruitcake

Refine campaign structures so they’re neat, not nutty

• Objective: Campaign organization and/or structure
• Outcome: Uncover opportunities to refine campaign setup to align with your goals to and improve targeting precision
• Prompt: Review my current campaign structure for my Amazon Sponsored Products and Sponsored Brands campaigns. Is there a better way to structure campaigns to ensure my keyword targeting is precise to the products being advertised? Review campaign naming conventions, ad group organization, keyword match type distribution, and budget allocation efficiency.
  

Headline or Headache?

See which copy jingled all the way — and which flopped

• Objective: Evaluating ad headline copy
• Outcome: Budget allocation to the better-performing headlines during peak traffic days
• Prompt: Review my existing ad copy on Google search campaigns from the past 30 days. Identify messaging themes based on CTR and rank each theme highest to lowest based on clicks. Highlight which headlines drove the most impressions and clicks and note which ones underperformed so I can avoid them in future copy, and provide 5 new headline copy ideas.
  

Holiday Survival Plan 101

Because new campaign managers deserve more than milk and cookies

• Objective: Weekly plan leading into the event and event steps for beginners
• Outcome: Expert guidance on how to manage ads during a busy season
• Prompt: I’m a new campaign manager and have never created a campaign management plan leading into, during, or after an event. I am tasked with creating a plan for our Google search ads on a $30k budget. Can you review last year’s performance for Q4 2024, provide an overview of performance and deliver a structured plan that tells me what I can do to drive better results for Q4 2025?
  

Stocking Stuffers, Not Stockouts

Prioritize spend where inventory and margins actually deliver

• Objective: Product-level analysis
• Outcome: Prioritizing spend on profitable items
• Prompt: Review current Amazon inventory levels along with product performance data from the past 30 days. Guide budget allocation toward high-margin, high-converting products with adequate stock levels. Identify products to pause or reduce spend on if inventory is limited.
  

Ghost of Budgets Past

Learn from last year’s allocations to guide this year’s strategy

• Objective: Analyze last year’s results for this year’s budget allocations
• Outcome: Discover what budget allocations delivered your results last year and how to maximize this year
• Prompt: Review Q4 2024 data and summarize month-to-month trends. Break down results for each ad format – Sponsored Products, Sponsored Brands, and Sponsored Brands Video – and list key takeaways in a bulleted list.
  

Deck the Keywords

Build holiday keyword lists that actually perform, not just sparkle

• Objective: Identifying valuable seasonal keywords
• Outcome: Hyper-targeted keyword lists based on shopper behavior
• Prompt: How do holiday-specific keywords perform compared to evergreen terms during Q4, and what would the optimal CPCs be? Review all retail media campaigns, make a list of the top priority keywords to include, and tell me which campaigns they should be added to.
  

The Budget Sleigh Ride

Scale spend through peaks and valleys without crashing the reindeer

• Objective: Granular budget plan that addresses peaks and valleys of historical budget pacing during the holiday season
• Outcome: Data-driven 2025 budget scaling strategy
• Prompt: Analyze 2024 holiday performance (Nov 20-Dec 15) to build a data-driven 2025 budget scaling strategy. Provide: Weekly conversion rates, CPCs, and ROI by channel, the top 5 highest-converting days and lowest-CPC day, and any insights into weekly patterns and day-of-week performance trends.
  

Last-Minute Elf Copy Shop

Grab ad headlines that nudge procrastinators to buy now

• Objective: Headline copy generation targeting last minute shoppers
• Outcome: List of copy to A/B test leading into final shopping days
• Prompt: Review the past 60 days of results for all copy in my Headlines and identify messaging themes that resonated the most with shoppers, ranked by ad revenue. Generate 5-10 headline ideas that target last minute shoppers based on what language will continue to drive revenue.
  

Black Friday Insights = Cyber Monday Candy

Cash in on Cyber Monday‘s sweet ROI using Black Friday insights

• Objective: Black Friday analysis
• Outcome: Optimizations for Cyber Monday
• Prompt: Analyze Black Friday (Nov 28, 2025) results across all of my channels. List the top 5 campaigns, keywords, products, and headlines that drove the highest revenue during this time. Use these results to tell me how to further maximize this performance to capitalize on sales for Cyber Monday in two days.
  

Wrapping It All Up

Deliver the post-event report your boss actually wants to read

• Objective: Post-event results
• Outcome: Comprehensive report for stakeholders
• Prompt: I am a marketing manager creating a post-event report for Black Friday and Cyber Monday for my Marketing Director and VP of Marketing. Create an executive summary of what happened leading into, during, and after Black Friday (Nov 28, 2025) and Cyber Monday (Dec 2, 2024). Provide the key details these personas will want to see and list 3-5 next steps on how to maximize the next 4 weeks of the holiday season.
  

Conclusion: Learn from these holiday planning Celeste prompts to get better at marketing genAI

By the time the tree is lit and your dashboards are groaning, you’ll be glad you had Celeste pulling the strings behind the scenes. Think of these prompts as your seasonal survival kit — part strategy, part sanity-saver.

But Celeste isn’t just here for the holidays. It’s built to take on the grind year-round, helping marketers cut through the noise, spot opportunities faster, and keep campaigns performing no matter the season. Whether it’s Prime Day, back-to-school, or a random Tuesday when performance needs a boost, Celeste is designed to be that always-on partner who makes sure you’re not just keeping up, but staying ahead. After all, marketers deserve a little peace and joy every quarter.

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