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Key Q3 2024 digital marketing trends

Here are some of the key digital marketing trends from Q3 2024's advertising data.


Full-funnel efforts across the walled garden publishers made an impact on spending growth, with the likes of Amazon DSP, Google Performance Max and Meta Advantage Shopping Campaigns+ all growing at a faster rate than their respective marketing channels.
Ad price inflation moderated in Q3, with retail media seeing prices up just 2% YoY after an 11% increase last quarter. Paid search CPC growth dropped from +9% last quarter to +5% in Q3, and social CPM declined YoY.
Spending continued growing across channels as impression and click volume either increased to compensate or, in the case of paid search, did not shrink enough to bring down overall investment in the channel.
Advertiser spending on July’s Amazon Prime Day sales event was greater than that of the entire Cyber Five weekend in the 2023 holiday season.

The Q3 2024 Quarterly Trends Report

Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2024, including:

  • Key performance indicators for the first quarter of the year across retail media, paid search, and paid social.
  • How full-funnel efforts across the walled garden publishers made an impact on spending growth.
  • The latest on rising ad prices and where those price increases may be at least slowing down.
  • What are the key drivers for spending growth in each major digital marketing channel.

Download the Report

Additional Quarterly Trends Resources

Q3 Retail Media Trends Report

Read the takeaways from Q3 to provide a clear picture of what’s working and what’s changing, to make smarter decisions heading into Q4 with a strong retail media program.
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Use the insights from our Monthly Snapshots to measure up against industry shifts and fine-tune your plans.

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