“The Yahoo!|Bing Preferred Partner Program is part of Yahoo! and Microsoft’s dedication to a strong SEM technology ecosystem that provides best-in-class solutions to our advertisers and agencies,” said Alex Mrazek, Yahoo! senior director, technical account management & partnerships.
According to Yahoo!, advertisers can expect a higher level of adCenter platform and feature support from a Yahoo!|Bing Preferred Partner. Skai has committed to ensuring the Skai Universal Platform continues to meet the program functionality requirements, which will continue to be updated as new features are introduced into adCenter.
“As digital marketing and search engine marketing in particular continues to become increasingly competitive, tapping into the best tools and features from the top engines can make or break a campaign’s performance,” said William Martin-Gill, GM Skai Enterprise. “At Skai, we’ve always focused on fostering innovation that boosts profitability for digital marketers, and that includes embracing new advances from the world’s top search engines. The Yahoo!|Bing Preferred Partner Program recognizes Skai as a platform for advertisers who want superior adCenter integration and support.”
About Skai
Skai is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Skai Enterprise, Skai Local and Skai Social to direct more than $25 billion in annual client sales revenue. The Skai Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Skai powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 190 countries, Skai clients include Annalect, Barnes & Noble, CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.
Skai is a trademark of Skai Ltd. Other company and brand names may be trademarks of their respective owners.