Read the press release in Chinese.
HONG KONG (March 25 2014) Taipei Digital Group, (www.taipeiads.com) one of Taiwan’s largest integrated digital marketing agencies, has announced a preferred partnership with Skai (www.skai.io), the global leader in predictive media optimization technology, to deploy its social and search solutions in the Taiwan market.
The Taipei Digital Group said its specialist online marketing unit, All Products, will deploy Skai to further maximize and increase results for clients’ search engine marketing and social advertising campaigns. The company said the alliance was forged to serve brands operating in Taiwan and China that are seeking technology to run efficient and targeted paid digital campaigns.
Taipei-headquartered All Products is the largest Google AdWords partner in Taiwan, and provides a mix of search engine optimization, website design and social advertising services. The company focuses on providing digital marketing services to companies in the e-commerce and gaming sectors, employing more than 100 staff in its Google AdWords division. It was the first Google Adwords partner in Taiwan and works across all of the major search and social platforms, including Facebook’s paid advertising channels.
“All Products selected the Skai platform for search and social advertising because of its advanced bid management algorithms, which allow brands to efficiently target its customers and deliver outstanding campaign results,” said Sanko Lan, chief executive officer at All Products. “We are constantly searching for the most innovative technology partners and our alliance with Skai means we will be able to offer our customers the best search and social optimization solutions.”
[Sanko Lan] said: “We are seeing huge demand from brands in Taiwan and China for digital marketing software that can boost search campaign results and deliver social advertising campaigns at scale. Skai enables us to deliver on that demand and we will be consolidating our campaigns inside their platform.”
“Specifically, we are witnessing a dramatic increase in social advertising spend from global brands in our core markets of Taiwan and China, and we see a major competitive advantage in helping those international companies see the interplay between paid search and social media activity through the Skai platform.”
“All Products is the leading digital marketing agency in Taiwan and we are delighted to help them elevate their digital marketing practice,” said Michel Van Woudenberg, Skai Managing Director for Asia-Pacific and Japan. “Taiwan and China are very fragmented markets and experienced digital marketing agencies such as All Products act as a critical service layer for both Google and Facebook.”
About Taipei Digital Group
Taipei Digital Group provides the full range of integrated digital marketing services. Its Internet marketing division All Products works with all of the major online media properties, and provides a network of integrated professional marketing services. All Products is committed to providing its customers with a tailored Internet marketing strategy.
About Skai
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Skai Search, Skai Social, Skai Local and Skai SmartPath to direct more than $200 billion in annualized online client sales revenue through the platform. Skai is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Skai powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Skai clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Skai has 22 international locations and is backed by Sequoia Capital, Arts Alliance, and Tenaya Capital. Please visit www.Kenshoo.com for more information.
Skai brand and product names are trademarks of Skai Ltd. Other company and brand names may be trademarks of their respective owners.