Omnichannel marketing for consumer electronics brands
Omnichannel marketing for consumer electronics brands
Connect with your customers using consumer electronics data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing.
Powering growth for the world’s biggest consumer electronics brands
Reach your consumers on the channels that matter most
ACTIVATE and VALIDATE
with best-in-class omnichannel marketing execution
Leverage competitive intelligence to grow your addressable market
- Monitor paid and organic share of voice within a unified dashboard
- Grow share of voice with rules-based automatic bid optimization
- Conquest with ads synced to your competitors’ TV ads
- Harness internal and external analytics to gain a competitive advantage
- Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments
Drive new trials and bottom-line sales
- Manage all ad campaigns, across retailers, within a unified platform
- Bridge the gap between cross-retailer, omnichannel attribution models with custom consumer electronics analytics
- Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate analytics
Get more from digital shopper marketing
- Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
- Scale winning strategies with A/B tests
- Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
- Manage similar, lookalike, WCA, and customer list audiences across search and social channels
- Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Leverage omnichannel retail intelligence
- Understand the true impact of search, social, and retail channels
- Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
- Leverage consumer electronics data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform which products to promote across channels
- Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products
PREDICT and REACH
with consumer electronics market intelligence that drives opportunity
Data and insights 
Turn consumer electronics data into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more to leverage the most comprehensive and relevant dataset.
Product ideation 
Identify new areas to pursue
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s consumer electronics brands.
Product development 
Uncover insights for product development
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition opportunities 
Determine M&A and partnering opportunities
We continuously refresh our data to quickly detect the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.
Hear from our clients in your industry
Hear from our clients in your industry
“With Skai, we hit a home run for LG on Black Friday and Cyber Monday.”
Enrico Mirabelli, eCommerce Media Lead, iCrossing
