Consumer Electronics Data
Smarter decisions and stronger customer connections with actionable intelligence

No industry has experienced innovation at such an unprecedented rate as consumer electronics in recent years. Keeping up with new entrants requires granular, actionable insights that can only come from a large, connected data set and powerful analytics. Skai enables consumer electronics brands to achieve full-circle market intelligence. Connect consumer electronics data intelligence with omnichannel media activation to help fuel your go-to-market decisions.
consumer electronics go-to-market solution
consumer electronics go-to-market solution
consumer electronics go-to-market solution
consumer electronics go-to-market solution
consumer electronics go-to-market solution
consumer electronics go-to-market solution

Reach your consumers on the channels that matter most:

amazon advertising
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google
microsoft

PREDICT and REACH
with deep market intelligence that drives real business opportunity

Go-to-Market
Strategy

Turn consumer electronics data into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more, leveraging the most comprehensive and relevant dataset to your business objectives.
Product Ideation

Identify new areas of pursuit
Evolving consumer tastes, rapid adoption of new trends, and increased competitive pressures are driving the need for increased creativity and innovation from today’s consumer electronics brands.
Product Development

Uncover insights for product development
Using patented NLP and AI technologies, Signals Analytics leads the pack in delving into the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition Opportunities

Determine M&A and partnering opportunities
We continuously refresh our data, allowing for fast and timely detection of the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.

ACTIVATE and VALIDATE
with best-of-breed omnichannel marketing execution

Leverage competitive intelligence to grow your addressable market

  • Monitor your Share of Voice (paid and organic) within a unified dashboard
  • Grow Share of Voice with rules-based automatic bid optimization technology
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external consumer electronics data to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon

Drive new trials and bottom-line sales

  • Manage cross-retail ad campaigns seamlessly within a unified platform
  • Bridge the gap between cross-retailer, cross-channel attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate consumer electronics data across retailers and power internal dashboards

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 10+ retailers all in one platform
  • Scale winning strategies by setting up and running A/B tests with ease
  • Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
  • Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights

Leverage cross-channel retail intelligence

  • Understand the true impact of Search, Social, and Retail channels on your customers
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
  • Activate ads leveraging weather, TV and health signals to drive sales of contextually relevant products

“With Skai, we hit a home run for LG on Black Friday and Cyber Monday”

Enrico Mirabelli, eCommerce Media Lead, iCrossing

Power your campaigns with Skai:

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