Omnichannel marketing for consumer electronics brands

Connect with your customers using consumer electronics data and insights, omnichannel marketing execution, and accurate measurement. See how Skai can elevate your digital marketing.

Powering growth for the world’s biggest consumer electronics brands

Reach your consumers on the channels that matter most

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with best-in-class omnichannel marketing execution

woman sitting down at a table typing consumer electronics data

Leverage competitive intelligence to grow your addressable market

  • Monitor paid and organic share of voice within a unified dashboard
  • Grow share of voice with rules-based automatic bid optimization
  • Conquest with ads synced to your competitors’ TV ads
  • Harness internal and external analytics to gain a competitive advantage
  • Get in front of your competitors’ customers by targeting 1,000+ third-party audience segments
Consumer electronics data; iphone and airpods on a table in front of a laptop

Drive new trials and bottom-line sales

  • Manage all ad campaigns, across retailers, within a unified platform
  • Bridge the gap between cross-retailer, omnichannel attribution models with custom consumer electronics analytics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate analytics
consumer electronics analytics; a man and a woman shopping for a DSLR camera with a lens

Get more from digital shopper marketing

  • Engage shoppers throughout the consumer journey across 30+ retailers all in one platform
  • Scale winning strategies with A/B tests
  • Leverage algorithmic bid and budget optimizations to automatically drive toward KPIs
  • Manage similar, lookalike, WCA, and customer list audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights
consumer electronics analytics; woman pulling a tv out of its original packaging

Leverage omnichannel retail intelligence

  • Understand the true impact of search, social, and retail channels
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage consumer electronics data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform which products to promote across channels
  • Activate ads based on weather, TV, and health signals to drive sales of contextually relevant products

with consumer electronics market intelligence that drives opportunity

Data and insights

Turn consumer electronics data into winning product strategies
With more than 100 analytic models, you can examine new opportunities, key influencer discussions, signals of innovation like patent filings and more to leverage the most comprehensive and relevant dataset.
Product ideation

Identify new areas to pursue
Evolving consumer tastes, new trends, and increased competitive pressures are driving the need for more creativity and innovation from today’s consumer electronics brands.
Product development

Uncover insights for product development
Using patented NLP and AI technologies, Skai leads the pack in providing the most granular product attributes so you can better optimize your product make-up according to what consumers really want.
Acquisition opportunities

Determine M&A and partnering opportunities
We continuously refresh our data to quickly detect the brands most associated with emerging trends so you can predict their growth over time and identify potential partners or M&A targets.

Hear from our clients in your industry

Hear from our clients in your industry

“With Skai, we hit a home run for LG on Black Friday and Cyber Monday.”

Enrico Mirabelli, eCommerce Media Lead, iCrossing

Power your consumer electronics campaigns with Skai

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