Latest Innovation Literally Expands Skai Digital Marketing Software to the Cloud
San Francisco (April 1, 2011) – Skai (www.skai.io), a global leader in search marketing and online advertising technology, today announced the release of its proprietary cloudvertizing platform.
Designed to help marketers reach for the sky, Skai Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences. With an API feed from the Total Biological Service (Total BS), Skai uses a patent-pending algorithm to provide 24-hour, 3-day and 10-day forecasts. This data can then be modeled out to determine the optimal level of coverage incorporating key metrics like Cloud Travel Route (CTR) and Cumulus Per Cirrus (CPC).
“With more and more computing being conducted in the cloud, it was only natural for Skai to incorporate cloudvertizing into our digital marketing software suite,” said Alon Sheafer, Chief Strategy Officer at Skai.
Skai Cloudvertizing has been in a private beta for select customers in London and San Francisco where cloud density is highest. The precipitation for this innovation was the industry trend towards hyper-local targeting and location-based advertising. Having already been in market for nearly two years with a local solution and achieving much success, Skai seized the opportunity to round out its offering with an atmospheric solution.
Yoav Izhar-Prato, Skai CEO, added, “We look forward to making it rain with cloudvertizing.”
Skai is a digital marketing software company that enjoys April Fools gags while engineering technology solutions for search marketing and online advertising. Skai’s global platform delivers the control, automation and results needed to make better investments across search, social and display campaigns. Advertisers, agencies and marketing providers use the Skai EnterpriseTM and Skai LocalTM suites to direct more than $15 billion in online sales revenue. Skai powers eight of the ten largest ad agency networks and five of the top ten retailers. With campaigns running in more than 100 countries, Skai customers include such brands as Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos. Skai has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.