The Stable employs Skai’s Dayparting to limit branded keyword spend and lift ROI

The Stable is a retail media agency that helps businesses optimize their digital advertising campaigns. One of its clients, Future Beauty Labs (FBL), is a cosmetic company that offers a range of beauty products on Amazon, including self-tanning, skincare, and beauty tools. FBL’s popular brands include Tan Luxe, Tanologist, and Isle of Paradise.

FBL wanted to decrease its total budget for branded keywords in its Amazon retail media campaigns while maintaining a steady revenue stream. The goal was to re-allocate the budget to more incremental campaigns, and reduce the amount of spend on branded keywords overall.

The Stable recommended Skai’s proprietary dayparting for FBL’s Amazon retail media campaigns for a couple weeks. They utilized dayparting along with the Intraday Schedule Report to help distribute the decreased budget throughout the day, so the budget lasted longer while maintaining an optimal ad presence.

The results of implementing dayparting for FBL’s Amazon retail media campaigns were impressive. The Stable was able to decrease the total cost by 37% ($16,000). ROI also increased 14.5% (from 6.70 to 7.67), which was a significant improvement.

Skai’s dayparting feature enabled The Stable to decrease CPCs by 5%, and the average time out of budget remained consistent over the period.

Implementing dayparting not only helped draw out the daily budget but also allowed for more non-brand targeting, which resulted in an overall increase in revenue for all campaigns.

• Cost: $16K (down 37%)
• ROI: 7.67 (up from 6.7)
• CPCs: decreased by 5%

Skai’s dayparting feature, combined with The Stable’s expertise, helped Future Beauty Labs cut costs while maintaining its revenue stream. This demonstrates the value of using Skai’s dayparting feature to distribute ad spend more effectively, reduce costs, and increase ROI.

The Stable, part of Accenture Song, is a commerce agency that connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands. For more information visit thestable.com.