What is Destination Optimization?
Destination Optimization helps users understand which landing pages get traffic for a specific intent and suggest redirecting this traffic to the higher performing one.
Powered by machine learning, Destination Optimization can learn over time to improve its recommendations, making it a more effective tool than other traffic sculpting solutions that rely on only static rules.
What are the main use cases?
What are the main benefits?
With this data, users can correct misalignments between the search intent and the landing page their end users see after a click, providing a frictionless customer experience leading to improvement in Quality Score, Conversions and lower CPCs.