Summary
Maximize your return on ad spend (ROAS) with Skai’s new support for Microsoft’s cost per sale (CPS) bid strategy. This powerful feature allows you to pay only for clicks that lead to sales, making your shopping campaigns more cost-effective. With seamless integration into Skai’s platform, you gain access to performance tracking, time-series analysis, and Skai’s core optimization tools, ensuring your campaigns are optimized for success.
We’re excited to announce that we now support Microsoft’s powerful cost per sale (CPS) bid strategy on Skai. This feature is a game-changer for shopping campaigns, giving you the ability to only pay for clicks that actually result in a sale. No more paying for mere traffic—you’re now investing directly in results.
Power of Skai and Microsoft Cost Per Sale
- Only Pay for Sales: With CPS, you can select your desired cost per sale, and only pay when a click leads to a sale within 24 hours, ensuring that your budget is spent effectively.
- Crystal Clear Metrics: Sales from CPS shopping campaigns are tracked in a dedicated ‘Sales’ column, giving you clear insights into your campaign performance.
- Trend Performance Over Time: Time series infrastructure is also supported for CPS performance, allowing you to calculate your Average Cost Per Sale (Avg. CPS) over time with custom metrics. This means you can continuously optimize your strategy for the best results.
Learn more about Microsoft Advertising’s budget and bid strategies.
Seamless Integration with Microsoft Cost Per Sale and Core Skai Features
Our support for Microsoft’s CPS bid strategy allows you to pull your Microsoft Shopping campaigns directly into the Skai platform for streamlined management, with the core features and capabilities Skai clients know and love:
- Dashboards
- Scheduled reports
- Rule-based optimization
- Bulksheet editing
- Audits with preset templates
Ready to Maximize Your Sales?
Skai’s new support for Microsoft CPS is designed to give you the upper hand in managing your shopping campaigns. Now, pay for performance, not just clicks. Take advantage of this exclusive Microsoft feature and start optimizing your campaigns for better sales and higher ROI today.
Stay tuned for more updates, and as always, happy optimizing!
