Joshua Dreller, Sr. Director, Content Marketing @ Skai™
Joshua Dreller, Sr. Director, Content Marketing @ Skai™
Next week, on the first Thursday of November, is National Men Make Dinner Day.
While some men love to cook, not all do. But, once a year, it’s okay for those SOs out there to “accidentally” drop a hint about this little-known holiday in their emails and social media. Here are some of the rules as listed on the holiday’s official website:
Rule #3: Man, completely un-aided, chooses a ‘published’ recipe from any source, or Internet. Getting the recipe from ‘her’ cookbooks is allowed, but man gets bonus points if the recipe isn’t already somewhere in the house.
Rule #5: Man goes shopping for ‘all’ necessary ingredients. Bonus points if he takes inventory of cupboards and fridges first, before the shopping trip. So you don’t end up with two 64 ounce jars of pickled pimentos.
Rule #12: After the meal, the table is cleared by man, dishwasher is loaded. Man returns to the table for stimulating after-dinner conversation. At this point, man is told how much his meal was appreciated. He, in turn, describes the joys and challenges of the experience. He is given a hug, and his TV remote is returned to him.
Of course, some men may try to pass off a pre-made frozen meal as their creation. Here are a few delicious examples of frozen foods that just might make the grade:
The frozen foods market is expected to increase by over 40% from 2018 to 2026 to $366.3 billion worldwide. Consumers are now spending more time at home and, thus, have been more open to trying new foods. The frozen food market is vast, ranging from fast food favorites to high-end, fully home-cooked meals. That’s a lot to keep up with. So how can a frozen foods brand figure out which next hot [frozen] products to make before competitors release it first?
Consumer and market intelligence platforms like Skai are increasingly used by frozen food brands looking to keep a finger on the pulse of what is happening in the category in real-time and get ahead of the latest trends.
Skai collects more data than anyone else relevant to frozen food (social reviews, product listings, ratings, reviews, patents, etc.) so that brands don’t miss a thing. Then, we apply natural language processing so that it’s easy to extract what is happening in the frozen food category and why — and what will happen in the future. And we visualize the data in a way that makes it easy to understand for anyone from Insights, Marketing, Brand, Product Innovation, and more.
Our Frozen Foods category includes data from over:
So what is the data showing us? Let’s take a look!
Note: this data does not include frozen desserts.
Not all frozen foods are incredibly healthy for us. Some have high calories, high-fat content, high salt, etc. As we saw in the What’s Hot? and What’s Next? sections, many consumers who buy frozen foods are looking to still eat healthily.
Fiber helps regulate the body’s blood sugar and keeps people more satiated than less fibrous foods. It’s recommended that people get 20-30 grams per day for good health, but most Americans get only about 15 grams a day.
Compared to the number of existing frozen food products that contain fiber, there are nearly 33% more of these items filed in patents over the last five years. Some have made it to market, and some haven’t. But, it looks like there will undoubtedly be more frozen foods that highlight how much fiber they have very soon.
In addition to the patent filings, there has been a 93% increase in consumer discussions about fiber-focused frozen food products in the last twelve months.
To find out what’s hot, what’s not, and what’s next in your industry, please reach out today to schedule a brief demo of Skai’s market intelligence platform.
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