Louis Guerrero
Sr. Product Marketing Manager, Social @ Skai
Epsilon audience data. Reach your best customers and prospects with new insights on consumer demographics, lifestyles and interests, purchase history, vehicle information, and more.
A few months ago, we shared our perspective on the value of third-party data, and our commitment to partnering with powerful third-party data providers to take audience targeting capabilities to new heights. Today we’ve taken another big step forward in this effort with the integration of third-party data from Epsilon.
As the leader in interaction management, Epsilon offers data sets that can help marketers gain complete views of their customers and prospects, significantly enhance effectiveness, and increase reach for paid social campaigns.
The Epsilon TotalSource Plus® national consumer database brings together more than 30 data sources to provide insights into 125 million households representing 200 million consumers across 8 dimensions of data. Marketers can choose to leverage this data for audience targeting of paid social campaigns through Skai Social, and thereby:
- Identify high-value customers and high-potential prospects
- Reach “actionable audiences” for customer expansion, upsell and reactivation
- Optimize marketing spend by focusing on audiences with the highest potential
- Create robust customer profiles to enhance marketing strategy and customer interactions
- Model for honed audiences tailored to specific needs
- Acquire and engage more customers through paid social campaigns
If you’re already using Skai Social, talk to your account rep to see how you can supercharge your reach efforts for paid social campaigns with the power of third-party data from Epsilon. If you’d like to learn more about Skai Social, contact us for a demo today!
