It’s great to be recognized by your peers, and we are proud to announce being named as a leading vendor in a new industry report.
The Digital Commerce 360 ranking of top solution providers offers a roadmap for retailers searching for the e-commerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are based on the number of clients in the 2020 edition of Digital Commerce 360’s Top 1000. The report ranks the top 10 vendors used by Digital Commerce 360 Top 1000 retailers across 24 categories, and Skai led as the vendor with the most Top 1000 clients in the search engine marketing and social media marketing categories.
This marks our seventh straight year as being named a leading vendor in the report’s Search and Social advertising categories.
Skai innovation keeps up with the speed of business
Much has changed with respect to search engine and social media advertising since Skai first appeared in and atop these vendor rankings in 2014, and new methods to measure results and improve campaigns with cross-channel marketing intelligence have taken center stage in 2020.
Skai’s newly unveiled API access to Amazon Attribution, for example, gives advertisers the ability to scale efforts to better measure, understand and improve the performance of search engine and social media advertising that aims to drive sales in Amazon’s marketplace. Always-on incrementality testing provides a new approach to gauging performance and a proven alternative to cookie-based measurement. These and other insights-centric solutions assisted many advertisers in 2020 as they began to realize the limits of historical insights during a global pandemic that has upended consumer behavior in many ways.
“Top retailers successfully confronted some major digital marketing challenges in 2020 with new innovations from Skai that complement our core e-commerce, search, social and mobile advertising solutions,” said Nich Weinheimer, general manager, Ecommerce for Skai. “As marketers prepare for a world without cookies, always-on incrementality testing and our new API access to Amazon Attribution have emerged as important performance-enhancing tools.”
Thank you again to DigitalCommerce360 for the recognition!
Skai’s suite of tools offers best-in-class retail intelligence
No other industry has gone through as much fundamental change over the last decade as Retail. The digital and mobile revolutions have transformed the way consumers shop and allowed niche startups to compete with established brands, leveling the playing field with the power of digital advertising. The global pandemic has pushed ecommerce years ahead of where it was at the start of 2020.
To stay competitive, engage their customer base, and grow market share retail marketers need to maximize opportunities for monetization and master every ad channel—using data intelligence to pull it all together. Retailer and manufacturer marketers can create customer experiences that deliver and drive transformative business growth with our award-winning, full-stack retail intelligence platform.
Skai supports retail marketers with marketing intelligence platforms which enable:
- Cross-channel campaign activation across the publishers that matter most
- Complete lifecycle management of customers conversations and conversions
- Audience-level insights to better position a full product portfolio
Skai was also named Microsoft’s Technology Partner of the Year.
Want to get a closer look into why Skai has been named a leading DigitalCommerce 360 vendor for 7 straight years?
Skai Search, Skai Social, and Skai Ecommerce are enterprise-level advertising platforms with marketing intelligence that enable sound, fast decisions across all of the most important go-to-market channels to amazing performance and unbiased measurement—we have marketers covered today and tomorrow.
Join the world’s most successful brands and agencies who leverage the Skai platform for smart decisions and strong outcomes that empower your business to achieve strategic growth.
Visit Skai.com for more information or reach out to set up a brief demo to see our innovative features for yourself.
Thank you again, DigitalCommerce 360!