Joshua Dreller, Sr. Director, Content Marketing @ Skai™
Joshua Dreller, Sr. Director, Content Marketing @ Skai™
Prime Day is the biggest annual shopping event that doesn’t take place in Q4. Currently, there are more than 163 million Amazon Prime users in the U.S., and that number is expected to grow to over 180 million by 2026.
That means in just a few short years, around two out of every three Americans will belong to Prime!
And marketers follow the eyeballs. Today, one in every eight digital advertising dollars goes to Amazon Ads. That’s a lot of ads!
Surprisingly, in a Skai survey of 1,000 consumers, half reported that they don’t remember seeing ads in the Amazon search results in the last 30 days! While this is undoubtedly a bit mind-boggling given that almost every Amazon search has Sponsored Ads, the fact that they seamlessly coexist with the organic search makes sense, given that 60% of consumers don’t recognize paid search ads on Google.
Download the PDF to see a high-resolution version of the infographic
One can imagine that because half of Amazon users don’t “see” the ads is probably a good thing for advertisers. However, at times, consumers can be somewhat skeptical of ads so if they think your Amazon ad is an organic search result, they may be more likely to read and click it.
Skai empowers the world’s leading brands and agencies across industries to manage omnichannel digital marketing campaigns. Our intelligent marketing platform includes solutions for retail media, paid search, paid social, and app marketing.
We’ll keep you at the forefront of the digital evolution with data and insights, marketing execution, and measurement tools that work together to drive powerful brand growth.
We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.
Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.