Amazon DSP (Demand Side Platform) enables advertisers to reach new and existing customer audiences both on and off Amazon, driving brand and product awareness throughout the customer journey using Amazon’s exclusive retargeting and data collection methods.
How significant is Amazon DSP? Consider this: Demand Side Platforms have been around for over a decade, yet the relatively young Amazon DSP was the second-most used DSP in 2021, ahead of programmatic advertising household names like The Trade Desk, Adobe, MediaMath, and others.
Marketers have embraced Amazon DSP partly because 74% of consumers begin their product searches on Amazon; Amazon DSP’s full-funnel marketing strategy enablement is another draw. “Amazon’s sophisticated behavioral data, custom audience development, and contextual targeting across Amazon properties and the broader Internet enable brands to refine their advertising for each stage of their customers’ buying journey,” said Claudia Virgilio, Global Vice President of Commerce Partnerships at Skai.
Benefits of Amazon DSP include:
- Advanced audiences powered by Amazon proprietary data (read more about Amazon DSP’s targeting options)
- Unique supply across Amazon’s publisher footprint (i.e., Amazon.com, Twitch, Zappos, etc.)
- Brand safe environments which ensure advertising doesn’t appear next to questionable or concerning content
- Optimized campaigns to maximize your return on investment
Skai + Amazon DSP for increased speed and scale
Skai now supports Amazon DSP!
Over the past year, we have worked closely with our customers and our partners at Amazon to develop this new solution, enabling brands to optimize campaigns more efficiently and effectively across all commerce paid media channels (retail, search, and social). With unique automation, targeting, experimentation, and reporting functionalities supplementing Amazon’s native offering, Skai’s DSP release connects commerce marketing efforts for holistic consumer reach and engagement.
Skai was one of the first platforms to support retail media. Our new Amazon DSP solution empowers advertisers to reach consumers across their purchase journey and achieve full-funnel performance on Amazon. In addition, Skai’s intelligence-driven platform enables marketers to validate the effectiveness of campaigns. We now support commerce marketing for more than 1,500 of the world’s most competitive brands and agencies across retail networks, paid search, and social media.
“Skai’s Portfolio Bid Optimizations, Dimensions, and Portfolios were critical in executing efficient DSP and Sponsored Ads campaigns, enabling us to lift ROAS to 461% for Bondi Sands,” said Matt Strietelmeier, Director of Amazon Advertising at Stella Rising, the marketing and media services agency partner to the Australian skincare brand. “Skai made it possible for us to manage performance for both Amazon DSP and Sponsored Ads side by side, allowing us to improve efficiencies and see that DSP catapulted Bondi Sands’ Amazon Ads performance. ”
Advanced DSP management is crucial to Skai’s marketing intelligence, and omnichannel advertising platform as the organization executes against a vision for next-generation connected commerce marketing.
“We’re aligning with the digital transformation roadmaps of many brands and agencies,” said Gil Sadeh, Chief Growth Officer and GM of Commerce at Skai. “Our connected commerce solution combines share-of-voice data, brand insights, competitive intelligence, omnichannel measurement, and more for clients to continually optimize all marketing efforts in one place in a rapidly evolving ecommerce landscape.”
See Skai’s Amazon DSP solution for yourself
As part of Skai’s intelligent marketing platform, our Retail Media solution empowers brands to plan, execute, and measure digital campaigns that meet consumers when and where they shop. Built with best-in-class automation and optimization capabilities, our unified platform allows you to manage campaigns on 30+ retailers, including Amazon, Walmart, Target, and Instacart, all in one place.
Schedule a quick demo to see the cutting-edge functionality of our platform.
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