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We are beyond excited to share that we’ve once again been selected as the winner of the Best AI-based Solution for Advertising award in the sixth annual AI Breakthrough Awards!
About the award
AI Breakthrough is a prestigious market intelligence organization celebrating top companies, technologies, and products in the global Artificial Intelligence (AI) market. The mission of the AI Breakthrough Awards is to acknowledge excellence, innovation, and success across a spectrum of AI and machine learning-related categories.
This year, the program drew more than 3,200 nominations from over 20 different countries worldwide.
Why we won: innovation
The constantly evolving digital advertising landscape, marked by shifts in consumer behavior, economic uncertainty, and data privacy challenges, has led to marketers reevaluating their advertising strategies. More than ever before, they are directing their budgets towards the “walled gardens” of paid search, paid social, and retail media channels—including digital publishers like Google, Meta, Amazon, Microsoft, Apple, and more.
These channels present vast opportunities and inherent challenges with their rich first-party data, precise audience targeting capabilities, and clear bottom-line impact. However, working with these valuable channels come with marketer challenges, such as the limitations of native publisher platforms, reservations about surrendering total control to a publisher’s black-box solution, and managing the increasing complexity of advertising on these channels.
As an AI-centric company, Skai has proven to be instrumental in helping marketers navigate these challenges for nearly two decades, outperform in the “walled garden” environment, and extract maximum value from their advertising spend. Our AI-powered omnichannel platform offers a suite of advanced features that transcend the capabilities of native publisher platforms and provide significant advantages to marketers.
Examples of Skai AI innovation
Here’s a closer look at our groundbreaking and now twice-award-winning AI capabilities:
Advanced Automated Actions. Skai’s AI-driven Advanced Automated Actions empower marketers by allowing them to manage multiple automated actions in a single workflow. It helps them automate various repetitive tasks such as bid adjustments, budget changes, and campaign status updates based on pre-set criteria. With the launch of our new Advanced Automated Actions in February 2023, we’ve taken automation to a whole new level, offering marketers unprecedented control over their advertising programs and freeing up valuable time to focus on strategic decision-making.
Landing Page Optimization. Realizing the critical role that landing pages play in customer conversions, we use AI to ensure landing page relevance at scale. Our technology identifies and corrects areas of misalignment between user search intent and landing page content, improving quality scores, and enhancing conversion rates while lowering cost-per-click (CPC). This function not only delivers a more personalized user experience but also optimizes campaign performance.
Trending Products. Recognizing the challenges businesses face when tracking demand across thousands of SKUs, we launched Trending Products. This feature uses AI to automatically identify and highlight products experiencing an upward or downward trend. By doing so, it enables marketers to quickly adapt to changing market demands and seize opportunities to maximize sales, ensuring they are always a step ahead in the rapidly changing digital marketplace.
Intent-Driven Messaging. In collaboration with Microsoft and integration with OpenAI, we leverage Generative AI to offer Intent-Driven Messaging. This feature uses AI-powered algorithms to analyze search query data and generate powerful advertising recommendations. The result is advertising content that mirrors consumers’ needs and desires, enhancing ad relevance and driving engagement.
These are just a few examples of Skai’s AI innovation helping marketers to drive performance, save time, and reduce errors.
Two years in a row!
Skai’s innovations are not only reshaping the way advertising operates within the walled gardens but are also pushing the boundaries of what’s achievable with AI in advertising. We won because we’ve consistently demonstrated an unwavering commitment to harnessing the power of AI to solve real-world marketing challenges and deliver unbeatable performance for our clients. It’s our innovative spirit, our focus on practical application, and our dedication to creating industry-leading, privacy-safe solutions that set us apart and led to our winning the “Best AI-based Solution for Advertising” award for the second consecutive year.
Guy Cohen, Chief Product Officer at Skai, remarked: “We are thrilled to have our AI capabilities recognized by the industry amidst a time of record-breaking excitement around AI. This award is a testament to our team’s relentless dedication to delivering industry-leading, privacy-safe solutions. We are eager to continue pushing boundaries in the advertising world over the next 12 months.”
James Johnson, Managing Director, AI Breakthrough, praised our consecutive win: “Skai’s AI-powered omnichannel platform once again stood out among the entries. Its ability to address evolving advertising challenges on platforms like Google, Meta, and Amazon is testament to Skai’s dedication to innovation and the practical application of AI. We were impressed by how Skai’s AI is helping automate tasks, optimize landing pages, identify product trends, and drive superior performance.”
With AI at the heart of our DNA, we are committed to continuously innovating and improving our solutions to maintain our leading position in AI-based advertising.
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